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Nordvall, Anna-CarinORCID iD iconorcid.org/anol0005
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Publications (10 of 17) Show all publications
Shane, D., Nordvall, A.-C., Cukier, W. & Neumann, P. (2017). Young consumers' considerations of healthy working conditions in purchasing decisions: a qualitative examination. Ergonomics, 60(5), 601-612
Open this publication in new window or tab >>Young consumers' considerations of healthy working conditions in purchasing decisions: a qualitative examination
2017 (English)In: Ergonomics, ISSN 0014-0139, E-ISSN 1366-5847, Vol. 60, no 5, p. 601-612Article in journal (Refereed) Published
Abstract [en]

Research has suggested that products manufactured under healthy work conditions (HWC) may provide a marketing advantage to companies. This paper explores young consumers’ considerations of HWC in purchasing decisions using data from qualitative interviews with a sample of 21 university students. The results suggest that interviewees frequently considered the working conditions of those who produced the products they purchased. Participants reported a willingness to pay 17.5% more on a $100 product if it were produced under HWC compared to not. Their ability and willingness to act on this issue was, however, hampered a lack of credible information about working conditions in production, the limited availability of HWC goods and a presumed higher price of HWC goods. While caution should be applied when generalising from this targetable market segment to a general population, these results provide actionable direction for companies interested in using a HWC brand image to gain a strategic sales advantage.Practitioner Summary: This interview study shows that young consumers are interested in, and willing to pay a premium for, goods made under healthy working conditions (HWC). Reported barriers to acting on this impulse include a lack of credible information on working conditions. Ergonomics can help provide a strategic marketing advantage for companies.

Place, publisher, year, edition, pages
Taylor & Francis Group, 2017
Keywords
healthy working condition, ethical consumption, ergonomics, human factors strategy, Ergo-brand, marketing
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:umu:diva-121810 (URN)10.1080/00140139.2016.1193634 (DOI)000401067300001 ()
Projects
Ergo-brand
Available from: 2016-06-08 Created: 2016-06-08 Last updated: 2018-06-07Bibliographically approved
Nordvall, A.-C. (2015). Examining consumer purchase judgment with multiple cue judgment: catching the slippery fish of cognitive process. In: Ashish Sinha, Jack Cadeaux and Tania Bucic (Ed.), 2015 Anzmac Conference: innovation and growth strategies in marketing. Paper presented at 2015 Australian and New Zealand MArketing Academy (ANZMAC) Conference, Sydney, Australia, Nov 30 - Dec 2, 2015.. Sydney
Open this publication in new window or tab >>Examining consumer purchase judgment with multiple cue judgment: catching the slippery fish of cognitive process
2015 (English)In: 2015 Anzmac Conference: innovation and growth strategies in marketing / [ed] Ashish Sinha, Jack Cadeaux and Tania Bucic, Sydney, 2015Conference paper, Published paper (Refereed)
Abstract [en]

In this paper the author argue for multiple-cue judgment to measure the cognitive process and consumer attitude at the same time with real time assessment. Previous studies in consumer behavior have focused on the outcome of a purchase rather than emphasizing the cognitive process behind the purchase. Further, the research of consumer behavior have used post-hoc measure to examine consumer attitudes, which could lead to data and interpretation biases. Multiple-cue judgment task experiments allow a more detailed description of which cognitive process consumer base their purchase decisions on and on the same time could indicate which kind of attitude the consumer has towards the object. The present proposal suggest that methods commonly used in consumer behavior research area are biased and could produce incorrect results of consumer thinking. Therefore, there is a need for an opening of new unbiased methods. 

Place, publisher, year, edition, pages
Sydney: , 2015
Series
Australasian Marketing Journal, ISSN 1441-3582
Keywords
Consumer judgment
National Category
Economics and Business Psychology
Research subject
Business Studies; Psychology
Identifiers
urn:nbn:se:umu:diva-131719 (URN)
Conference
2015 Australian and New Zealand MArketing Academy (ANZMAC) Conference, Sydney, Australia, Nov 30 - Dec 2, 2015.
Available from: 2017-02-20 Created: 2017-02-20 Last updated: 2018-06-09Bibliographically approved
Nilsson, E., Gärling, T., Marell, A. & Nordvall, A.-C. (2015). Importance ratings of grocery store attributes. International Journal of Retail & Distribution Management, 43(1), 63-91
Open this publication in new window or tab >>Importance ratings of grocery store attributes
2015 (English)In: International Journal of Retail & Distribution Management, ISSN 0959-0552, E-ISSN 1758-6690, Vol. 43, no 1, p. 63-91Article in journal (Refereed) Published
Abstract [en]

Purpose: The purpose of this study is to develop a comprehensive set of grocery store attributes that can be standardized and used in empirical research aiming at increasing retailers´ understanding of determinants of grocery store choice, and assessing how the relative importance of the attributes is affected by consumer socio-demographic characteristics and shopping behaviour.

Design/methodology/approach: An Internet survey of 1,575 Swedish consumers was conducted. A large set of attributes was rated by the participants on seven-point scales with respect to their importance for choice of grocery store. Principal component analysis resulted in a reduced set of reliably measured aggregated attributes. This set included the attractiveness attributes price level, supply range, supply quality, service quality, storescape quality, facilities for childcare, and closeness to other stores, and the accessibility attributes easy access by car, easy access by other travel modes, and availability (closeness to store and opening hours).

Findings: The results showed that accessibility by car is the most important grocery store attribute, storescape quality and availability the next most important and facilities for childcare the least important. It was also found that socio-demographic factors and shopping behaviour have an impact on the importance of the store attributes.

Originality/value: A comprehensive set of attractiveness and accessibility attributes of grocery stores that can be standardized and used in empirical research is established. The results are valid for the Swedish-European conditions that differ from the conditions in North America where most previous research has been conducted. The results reveal the relative importance grocery-shopping consumers place on controllable attractiveness attributes compared to uncontrollable accessibility attributes as well as the relative importance of the attributes within each category.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2015
Keywords
Importance ratings, grocery store attributes, choice, marketing strategy
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:umu:diva-90685 (URN)10.1108/IJRDM-12-2012-0112 (DOI)000212070100005 ()
Available from: 2014-06-27 Created: 2014-06-27 Last updated: 2018-06-07Bibliographically approved
Nilsson, E., Gärling, T., Nordvall, A.-C. & Marell, A. (2015). Who shops groceries where and how?: The relationship between choice of store format and type of grocery shopping. International Review of Retail Distribution & Consumer Research, 25(1), 1-19
Open this publication in new window or tab >>Who shops groceries where and how?: The relationship between choice of store format and type of grocery shopping
2015 (English)In: International Review of Retail Distribution & Consumer Research, ISSN 0959-3969, E-ISSN 1466-4402, Vol. 25, no 1, p. 1-19Article in journal (Refereed) Published
Abstract [en]

This study investigates the relationship between type of grocery shopping, consumers’ choice of store format and demographic characteristics. By simultaneously observing consumers’ choice of store format and whether they are major or fill-in shopping, we are able to investigate combinations of shopping types and store format than has been done previously. In an Internet survey, a sample of 1,575 Swedish consumers reported how they shop groceries. Statistical analyses were performed to determine what consumer characteristics explain frequency of major versus fill-in shopping and frequency of shopping in supermarkets versus convenience stores. Five different segments of consumers are distinguished on the basis of how they shop (major versus fill-in shopping) and where they shop (supermarkets versus convenience stores): “Planning Suburbans”, “Pedestrians”, “Social Shoppers”,City Dwellers”, and “Flexibles”. These segments differ on various characteristics. The results inform retailers of the characteristics of consumers patronizing their stores, enabling them to change the store attributes to fit consumer needs as well as the needs of new consumers.

Keywords
Grocery shopping, shopping behavior, type of grocery shopping, store format, consumer segment
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:umu:diva-90683 (URN)10.1080/09593969.2014.940996 (DOI)
Available from: 2014-06-27 Created: 2014-06-27 Last updated: 2018-06-07Bibliographically approved
Nordvall, A.-C. (2014). Consumer Cognitive Dissonance Behavior in Grocery Shopping. International Journal of Psychology and Behavioral Sciences, 4(4), 128-135
Open this publication in new window or tab >>Consumer Cognitive Dissonance Behavior in Grocery Shopping
2014 (English)In: International Journal of Psychology and Behavioral Sciences, ISSN 2163-1948, E-ISSN 2163-1956, Vol. 4, no 4, p. 128-135Article in journal (Refereed) Published
Abstract [en]

Cognitive dissonance occurs when people have to choose between two equally attractive goods. The unpleasant feeling, in turn, leads to a consequent pressure to reduce it. However, the strong interest in food in consumers’ life makes the line between high and low involvement purchases indistinct where also grocery shopping could trigger cognitive dissonance. In this research 100 males and females performed a virtual shopping spree using rate – choose – rate again. In accordance with previous studies, the results showed that participants did give a more favorable score for chosen items. Contradicting to previous research, the results showed that cognitive dissonance occur even for goods categorized as low involvement purchases.

Keywords
Cognitive dissonance, Consumer decision making, Mental processes, Emotion, Organic food
National Category
Business Administration
Research subject
Psychology
Identifiers
urn:nbn:se:umu:diva-94782 (URN)10.5923/j.ijpbs.20140404.03 (DOI)
Available from: 2014-10-16 Created: 2014-10-16 Last updated: 2018-11-28Bibliographically approved
Neumann, P., Dixon, S. & Nordvall, A.-C. (2014). Consumer demand as a driver of improved working conditions: the 'Ergo-Brand' proposition. Ergonomics, 57(8), 1113-1126
Open this publication in new window or tab >>Consumer demand as a driver of improved working conditions: the 'Ergo-Brand' proposition
2014 (English)In: Ergonomics, ISSN 0014-0139, E-ISSN 1366-5847, Vol. 57, no 8, p. 1113-1126Article in journal (Refereed) Published
Abstract [en]

This paper develops and explores the “Ergo-Brand” proposition; which posits that consumersmay prefer to buy goods that are made under good working conditions (GWC). This preferencewould enhance a differentiation strategy for companies, thereby fostering the application ofergonomics in production. This proposition is developed in the context of a narrative review ofthe literature on ‘ethical consumerism’. This is supplemented with a small pilot survey study,conducted in both Canada and Sweden (n=141) to explore this proposition. Results indicate thatconsumers would prefer goods made under GWC, but not unconditionally as quality and priceconcerns were ranked higher. Access to information on the working conditions in productionwas seen as a barrier. Nevertheless, the Ergo-Brand concept may be a viable avenue topromoting attention to ergonomics in companies – particularly if consumer habits are subject tointervention by advertising. Further research on this strategy is warranted.

Keywords
consumer attitudes, ergonomics, human factors, healthy work conditions, ethical consumerism
National Category
Other Social Sciences Work Sciences Economics and Business
Identifiers
urn:nbn:se:umu:diva-86925 (URN)10.1080/00140139.2014.917203 (DOI)000339404800001 ()
Projects
ERGO-brand
Available from: 2014-03-13 Created: 2014-03-13 Last updated: 2018-06-08Bibliographically approved
Nilsson, J., Jansson, J., Isberg, S. & Anna-Carin, N. (2014). Customer satisfaction with socially responsible investing initiatives: the influence of perceived financial and non-financial quality. Journal of Financial Services Marketing, 19(4), 265-276
Open this publication in new window or tab >>Customer satisfaction with socially responsible investing initiatives: the influence of perceived financial and non-financial quality
2014 (English)In: Journal of Financial Services Marketing, ISSN 1363-0539, E-ISSN 1479-1846, Vol. 19, no 4, p. 265-276Article in journal (Refereed) Published
Abstract [en]

During the last decade, socially responsible investment (SRI) initiatives have grown to become a mainstream financial service in many countries. However, to date, only a few studies focus on understanding the final investor of such initiatives. This article focuses on one particularly overlooked aspect of SRI behavior; that of customer post-purchase satisfaction. A theoretical model of satisfaction with SRI-profiled mutual funds is developed and tested. The results indicate that perceived financial performance of the SRI-profiled mutual fund is the most important predictor of customer satisfaction. However, perceived environmental, social and governance (ESG) performance also had a positive impact on satisfaction for the SRI mutual fund. On the basis of these results, it is argued that although ESG quality is important to customers, marketers of SRI initiatives should primarily focus on the conventional quality attributes such as financial performance, as a good ESG record alone is unlikely to generate customer satisfaction.

Place, publisher, year, edition, pages
Basingstoke: Palgrave Macmillan, 2014
Keywords
customer satisfaction, perceived quality, socially responsible investment, mutual funds, financial performance
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:umu:diva-95737 (URN)10.1057/fsm.2014.24 (DOI)
Projects
RiseB
Available from: 2014-11-04 Created: 2014-11-04 Last updated: 2018-06-07Bibliographically approved
Nordvall, A.-C. (2014). Recycling is good! – Sharing knowledge from one individual to another in a multiple-cue judgment task. International journal of Behavioral Research and Psychology, 2(5), 47-52
Open this publication in new window or tab >>Recycling is good! – Sharing knowledge from one individual to another in a multiple-cue judgment task
2014 (English)In: International journal of Behavioral Research and Psychology, ISSN 2332-3000, Vol. 2, no 5, p. 47-52Article in journal (Refereed) Published
Abstract [en]

The cognitive models exemplar memory and cue abstraction was examined in two experiments in a multiple-cue judgment task with verbalization to see how the models was affected by verbalization and how verbalization could improve individual learning. The results showed that verbalization increase individual learning and that the judgments in the analogue condition were significantly better than the proposition condition overall. Strong exemplar effects was shown for all groups regardless of stimulus presentation and learning mode, even for the learning individuals conditions that learned from written verbalized information in the absence of outcome feedback. The results suggest that exemplar memory works as a backup system similar to previous research and that exemplar-based knowledge could be the regular result of cooperation, even without social interaction.

Place, publisher, year, edition, pages
SciDoc Publishers, 2014
Keywords
Multiple-Cue Judgment, Cognitive Processes, Cooperation, Verbalization, Learning
National Category
Psychology
Research subject
Psychology
Identifiers
urn:nbn:se:umu:diva-94780 (URN)10.19070/2332-3000-140009 (DOI)
Available from: 2014-10-16 Created: 2014-10-16 Last updated: 2019-03-04Bibliographically approved
Nilsson, J., Jansson, J., Isberg, S. & Nordvall, A.-C. (2010). Determinants of customer satisfaction with socially responsible investments: The influence of ethical quality perceptions and perceived financial return.
Open this publication in new window or tab >>Determinants of customer satisfaction with socially responsible investments: The influence of ethical quality perceptions and perceived financial return
2010 (English)Manuscript (preprint) (Other academic)
Abstract [en]

The availability and marketing of products and services positioned as socially or environmentally responsible has grown significantly during the last few decades. Much of the previous research within this area has focused on what leads customers to purchase products and services that fill certain social, ethical and environmental (SEE) criteria. However, while research has focused on the initiation and the actual purchase of these products and services, literature on how satisfied customers are after the purchase has largely been neglected. To address this gap in the literature, this study examines how a set of technical and functional quality attributes contribute to customer satisfaction in a socially responsible investment (SRI) setting. The results indicate that perceived financial performance of the SRI profiled mutual fund is the most important predictor of customer satisfaction. However, perceived social, ethical, and environmental performance also had a positive impact on satisfaction for the SRI mutual fund. Based on these results, it is argued that, although SEE quality is important to customers, marketers of SEE profiled products are advised to focus on the conventional quality attributes such as financial performance, as a good SEE record alone is unlikely to generate customer satisfaction.

Keywords
Customer satisfaction, perceived quality, socially responsible investment, mutual funds, financial performance
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:umu:diva-35606 (URN)
Available from: 2010-08-25 Created: 2010-08-25 Last updated: 2018-06-08Bibliographically approved
Nilsson, J., Nordvall, A.-C. & Isberg, S. (2010). The information search process of socially responsible investors. Journal of Financial Services Marketing, 15(1), 5-18
Open this publication in new window or tab >>The information search process of socially responsible investors
2010 (English)In: Journal of Financial Services Marketing, ISSN 1363-0539, E-ISSN 1479-1846, Vol. 15, no 1, p. 5-18Article in journal (Refereed) Published
Abstract [en]

Largely fuelled by an increasing social and ethical concern among private investors, socially responsible investment (SRI) has, in many ways, gone from having a marginal role to becoming a ‘mainstream’ financial service in recent years. SRI is an investment process that, in addition to the ‘traditional’ financial objective of investment, also uses social, ethical or environmental (SEE) criteria when making investment decisions. However, despite the growth of the market for SRI profiled mutual funds, very little research has been carried out with the objective of understanding the decision-making process of private SR-investors. In order to address this gap in the literature, this article addresses one stage in the SR-investor decision-making process: consumer pre-purchase information search. Using a sample of 369 SR-investors, the results of the study indicate that SR-investors search more for SEE information, such as the criteria used for exclusion of stocks than for ‘regular’ financial information such as past financial return and level of risk. Moreover, the study also indicates that involvement and perceived knowledge with regard to both financial and SEE issues impact the nature of the information search process of private SR mutual fund investors.

Place, publisher, year, edition, pages
Hampshire, United Kingdom: Palgrave MacMillan, 2010
Keywords
Socially Responsible Investment; Ethical Investment; Information Search; Private Investors; Mutual Funds
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:umu:diva-34372 (URN)10.1057/fsm.2010.5 (DOI)
Available from: 2010-05-28 Created: 2010-05-28 Last updated: 2018-06-08Bibliographically approved
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ORCID iD: ORCID iD iconorcid.org/anol0005

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