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Jansson, J. & Rezvani, Z. (2019). Public responses to an environmental transport policy in Sweden: differentiating between acceptance and support for conventional and alternative fuel vehicles. Energy Research & Social Science, 48, 13-21
Open this publication in new window or tab >>Public responses to an environmental transport policy in Sweden: differentiating between acceptance and support for conventional and alternative fuel vehicles
2019 (English)In: Energy Research & Social Science, ISSN 2214-6296, E-ISSN 2214-6326, Vol. 48, p. 13-21Article in journal (Refereed) Published
Abstract [en]

Understanding public responses to environmental policies can help in achieving a move towards more renewable energy. Focusing on two types of public responses to a policy, namely public acceptance and public support, this study utilizes a survey of car owners (N = 1422) to explore public responses to an environmental transport policy in Sweden. The results demonstrate higher levels of public acceptance than support for the policy and that adopters of Alternative Fuel Vehicles (AFVs) are more prone to accept and support the policy by expressing higher intentions for continuous AFV adoption. Results of regression analyses show that policy acceptance can be explained by environmental beliefs and previous experience with AFVs. In addition, public support is also explained by public acceptance, even when controlling for other factors, which lends support to the deduction that policy acceptance can be theorized as antecedent to policy support. This study emphasizes the importance of understanding different types of public responses to an energy policy in order to recognize drivers for, and barriers against, successfully implementing a policy and communicating it with the public.

Place, publisher, year, edition, pages
Elsevier, 2019
Keywords
Policy acceptance, Policy support, Alternative fuel vehicles, Electric vehicles
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-152532 (URN)10.1016/j.erss.2018.09.009 (DOI)2-s2.0-85054332840 (Scopus ID)
Available from: 2018-10-10 Created: 2018-10-10 Last updated: 2019-02-12Bibliographically approved
Rezvani, Z., Jansson, J. & Bengtsson, M. (2018). Consumer motivations for sustainable consumption: the interaction of gain, normative and hedonic motivations on electric vehicle adoption. Business Strategy and the Environment, 27(8), 1272-1283
Open this publication in new window or tab >>Consumer motivations for sustainable consumption: the interaction of gain, normative and hedonic motivations on electric vehicle adoption
2018 (English)In: Business Strategy and the Environment, ISSN 0964-4733, E-ISSN 1099-0836, Vol. 27, no 8, p. 1272-1283Article in journal (Refereed) Published
Abstract [en]

Recent conceptual studies identify gain, normative and hedonic factors as three categories of motivations of consumer proenvironmental behavior. However, empirical understanding of how these motivations interact and affect proenvironmental behavior is limited. This study is based on a survey of car owners in Sweden (N = 573) and uses structural equation modeling to analyze the data. The empirical findings point to the importance of all three motivations (gain, normative and hedonic) in consumer electric vehicle adoption intentions. Furthermore, for consumers who perceive high social norms regarding sustainable consumption, the direct effect of hedonic motivations on behavioral intention is stronger, and the direct effect of gain motivations is insignificant. The business strategy implications indicate that targeting consumers who perceive high social norms in relation to proenvironmental behavior and communicating the hedonic and normative aspects of proenvironmental behaviors to this group might be more effective than general mass communication.

Place, publisher, year, edition, pages
Elsevier, 2018
Keywords
consumer behavior, gain, hedonic motivation, norm, sustainable consumption
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-152534 (URN)10.1002/bse.2074 (DOI)000453631500013 ()2-s2.0-85047497261 (Scopus ID)
Available from: 2018-10-10 Created: 2018-10-10 Last updated: 2019-01-08Bibliographically approved
Rezvani, Z., Jansson, J. & Bengtsson, M. (2017). Cause I'll Feel Good!: An Investigation into the Effects of Anticipated Emotions and Personal Moral Norms on Consumer Pro-environmental Behavior. Journal of Promotion Management, 23(1), 163-183
Open this publication in new window or tab >>Cause I'll Feel Good!: An Investigation into the Effects of Anticipated Emotions and Personal Moral Norms on Consumer Pro-environmental Behavior
2017 (English)In: Journal of Promotion Management, ISSN 1049-6491, E-ISSN 1540-7594, Vol. 23, no 1, p. 163-183Article in journal (Refereed) Published
Abstract [en]

Anticipated emotions and moral norms have previously been found to influence consumer adoption of pro-environmental products in different ways. However norms and emotions have seldom been combined in order to understand their relations in motivating consumers to adopt sustainable products. Despite the environmental benefits of sustainable products, consumer adoption is slow to take off. Utilizing data from an online survey (N=576), this study finds that anticipated emotions directly influence consumer adoption and the effect of moral norms is mediated by the anticipated emotions. This study extends the norm activation model and implies communicating positive emotions for promoting sustainable products.

Place, publisher, year, edition, pages
Taylor & Francis, 2017
Keywords
anticipated emotion, ascription of responsibility, attitude, consumer pro-environmental behavior, personal moral norm
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-117949 (URN)10.1080/10496491.2016.1267681 (DOI)
Note

USBESDA

Available from: 2016-03-08 Created: 2016-03-08 Last updated: 2018-06-07Bibliographically approved
Rezvani, Z. (2017). Drivers to and barriers against sustainable consumption: exploring the role of consumer anticipated emotions in the context of consumer adoption of alternative fuel vehicles. (Doctoral dissertation). Umeå, Sweden: Umeå Universitet
Open this publication in new window or tab >>Drivers to and barriers against sustainable consumption: exploring the role of consumer anticipated emotions in the context of consumer adoption of alternative fuel vehicles
2017 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

With the increasing environmental problems, sustainable consumption is an important consumer behavior. Therefore, it is important to investigate further the significant drivers to and barriers against sustainable consumption, in order to increase the share of sustainable consumption and understanding of consumer behavior. This dissertation identifies two gaps. The first is in understanding consumer positive and negative anticipated emotions as an important factor influencing high-involvement sustainable consumption. The second gap relates to the lack of understanding about the associations between anticipated emotions and personal moral norms in high-involvement sustainable consumption. Against this background, the aim is to contribute to the sustainable consumption literature by investigating the roles and relations of anticipated emotions, personal moral norms, and weighing costs and benefits as drivers to and barriers against consumer adoption of a high-involvement sustainable product. A literature review and two empirical studies were conducted. Consumer adoption of alternative fuel vehicles is the specific sustainable consumption. Using quantitative methods, this phenomenon is investigated in the empirical studies conducted in Sweden. It was shown that anticipated emotions have direct effects on consumers' intention to adopt alternative fuel vehicles. Moreover, positive anticipated emotions (e.g. pride, pleasure, happiness) are drivers of sustainable consumption, while negative anticipated emotions (e.g. regret, embarrassment) are barriers against the sustainable consumption. This dissertation suggests an extension to the norm activation model, and shows that moral norms, ascription of responsibility, and awareness of environmental problems influence consumers' intentions through consumers’ anticipated emotions. For people who perceive high social norms related to decreasing the environmental impacts of car driving, the influence of positive anticipated emotions and personal moral norms are stronger. This points toward the social aspect of sustainable consumption and suggests that targeting the consumers who perceive high social norms is an important step to promoting sustainable consumption. Findings would be of relevance to marketers, policymakers and environmental organizations. Creating awareness and communicating personal responsibilities and moral norms related to the environment and consumption are important drivers for consumer adoption of sustainable products. However, it is noteworthy that consumer anticipated emotions about high-involvement sustainable products (such as alternative fuel vehicle) have also important influence on the sustainable consumption. Thus, consumer anticipated emotions should be considered in designing promotion programs.

Place, publisher, year, edition, pages
Umeå, Sweden: Umeå Universitet, 2017. p. 61
Series
Studier i företagsekonomi. Serie B, ISSN 0346-8291 ; 98
Keywords
Consumer behavior, sustainable consumption, anticipated emotion, moral norm, attitudes, electric vehicles, alternative fuel vehicles
National Category
Business Administration
Research subject
marketing
Identifiers
urn:nbn:se:umu:diva-138742 (URN)978-91-7601-761-6 (ISBN)
Public defence
2017-09-22, Hörsal A, Samhällsvetarhuset, Umeå, 13:00 (English)
Opponent
Supervisors
Available from: 2017-09-01 Created: 2017-08-29 Last updated: 2018-06-09Bibliographically approved
Rezvani, Z. & Jansson, J. (2016). Cause I’m Feeling Good! The Influence of Anticipated Emotions on Consumer Pro-environmental Behavior. In: Petruzzellis, Luca; Winer, Russell S. (Ed.), Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Paper presented at 18th Academy-of-Marketing-Science (AMS) World Marketing Congress, Acad Marketing Sci, Bari, ITALY, JUL 14-18, 2015 (pp. 117-125). Springer
Open this publication in new window or tab >>Cause I’m Feeling Good! The Influence of Anticipated Emotions on Consumer Pro-environmental Behavior
2016 (English)In: Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress / [ed] Petruzzellis, Luca; Winer, Russell S., Springer, 2016, p. 117-125Conference paper, Published paper (Refereed)
Abstract [en]

Although consumers express environmental attitudes, the pro-environmental behaviors are not dominant. Despite the benefits of sustainable technologies in reducing the environmental impacts of consumption, consumer adoption of these technologies is very slow to take off. We propose an integrated approach for investigating the effect of consumer anticipated emotions and moral norms on consumer adoption of a sustainable technology (electric vehicles). 576 Swedish car drivers participated in an online survey during winter of 2013. Our findings suggest that anticipated emotions directly influence consumer adoption intentions and the effect of moral norms on behavioral intentions is mediated by the anticipated emotions. The findings have implications for policymakers and car producers in promoting the zero emission transportation. We suggest communicating the positive emotions related to driving an electric vehicle and use of emotions in cars' energy labelling.

Place, publisher, year, edition, pages
Springer, 2016
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165
Keywords
Anticipated emotion, Moral norm, Consumer pro-environmental behavior, Ascription of responsibility, Attitude, Sustainable technology
National Category
Business Administration
Research subject
marketing
Identifiers
urn:nbn:se:umu:diva-106811 (URN)10.1007/978-3-319-29877-1_27 (DOI)000392200400027 ()978-3-319-29877-1 (ISBN)
Conference
18th Academy-of-Marketing-Science (AMS) World Marketing Congress, Acad Marketing Sci, Bari, ITALY, JUL 14-18, 2015
Note

USBESDA

Available from: 2015-08-07 Created: 2015-08-07 Last updated: 2018-06-07Bibliographically approved
Rezvani, Z., Jansson, J. & Bengtsson, M. (2016). Exploring the interplay of consumers’ gain, hedonic and normative goals and the role of perceived social norm related to pro-environmental behavioral intentions. In: 45th European Marketing Academy Conference (EMAC), May 24-27, Oslo, Norway: . Paper presented at European Marketing Academy Conference (EMAC), Oslo, Norway, May 24-27, 2016.
Open this publication in new window or tab >>Exploring the interplay of consumers’ gain, hedonic and normative goals and the role of perceived social norm related to pro-environmental behavioral intentions
2016 (English)In: 45th European Marketing Academy Conference (EMAC), May 24-27, Oslo, Norway, 2016Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

Recent literature review studies identify gain, hedonic and normative goals as three categories of motives for pro-environmental behavior. However, empirical understanding of how these categories of goals interact and affect the pro-environmental behavior is lacking. Moreover, the influence of perceived social norms, as a situational factor, on the relationship of goals and behavioral intention has not been explored. The empirical findings of this study show that consumers’ hedonic goals partially mediate the effect of normative and gain goals on pro-environmental behavioral intentions. For consumers who perceive high social norms, the direct effect of hedonic goals on behavioral intention is stronger and the direct effect of gain goals is insignificant. The results highlight targeting consumers who perceive high social norms with regard to pro-environmental behavior and communicating the hedonic and normative aspects of pro-environmental behaviors.

Keywords
Consumer behavior, Pro-environmental intention, Goal framing theory
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-118618 (URN)978-82-8247-284-5 (ISBN)
Conference
European Marketing Academy Conference (EMAC), Oslo, Norway, May 24-27, 2016
Note

USBESDA

Available from: 2016-03-24 Created: 2016-03-24 Last updated: 2019-06-25Bibliographically approved
Rezvani, Z., Jansson, J. & Bodin, J. (2015). Advances in consumer electric vehicle adoption research: a review and research agenda. Transportation Research Part D: Transport and Environment, 34, 122-136
Open this publication in new window or tab >>Advances in consumer electric vehicle adoption research: a review and research agenda
2015 (English)In: Transportation Research Part D: Transport and Environment, ISSN 1361-9209, E-ISSN 1879-2340, Vol. 34, p. 122-136Article in journal (Refereed) Published
Abstract [en]

In spite of the purported positive environmental consequences of electrifying the light duty vehicle fleet, the number of electric vehicles (EVs) in use is still insignificant. One reason for the modest adoption figures is that the mass acceptance of EVs to a large extent is reliant on consumers’ perception of EVs. This paper presents a comprehensive overview of the drivers for and barriers against consumer adoption of plug-in EVs, as well as an overview of the theoretical perspectives that have been utilized for understanding consumer intentions and adoption behavior towards EVs. In addition, we identify gaps and limitations in existing research and suggest areas in which future research would be able to contribute.

Place, publisher, year, edition, pages
Elsevier, 2015
Keywords
consumer behavior, electric vehicles, adoption behavior, intention, literature review
National Category
Business Administration Social Sciences Interdisciplinary
Research subject
Business Studies
Identifiers
urn:nbn:se:umu:diva-94723 (URN)10.1016/j.trd.2014.10.010 (DOI)000348560000011 ()
Projects
RiseB
Note

USBESDA

Available from: 2014-10-15 Created: 2014-10-15 Last updated: 2018-06-07Bibliographically approved
Rezvani, Z., Jansson, J. & Bengtsson, M. (2015). Antecedents to and consequences of consumer’s hedonic goals related to pro-environmental behaviors. In: : . Paper presented at 23rd Nordic Academy of Management Conference (NFF) 12-14 August, 2015, Copenhagen, Denmark.
Open this publication in new window or tab >>Antecedents to and consequences of consumer’s hedonic goals related to pro-environmental behaviors
2015 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Consumer's anticipated emotions have been shown to impact behavioral intentions. Moreover, consumer's anticipated emotions are argued to be influenced by the appraisals of the consumption situation. Understanding these appraisals can clarify some of the reasons underlying different anticipated emotions. Previous research demonstrate associations between positive (i.e., pride, joy) and negative (i.e., guilt, shame) anticipated emotions with consumer's intention for pro-environmental behavior. However, in previous studies, antecedents to consumer's anticipated emotions have been overlooked. This paper contributes in investigating the antecedents and consequences of anticipated emotions in consumer pro-environmental behavior and consequently provides implications for designing communication, education and policy for encouraging consumer's willingness for pro-environmental behavior. Utilizing Izard's (1977) Differential Emotions Scale, this paper examines the relationship between a set of positive and negative anticipated emotions and consumer intentions to adopt a pro-environmental behavior (here adoption of electric vehicles). Moreover, the relation of anticipated emotions with a set of attitudinal factors, adopted from Stern (2000), as the antecedents to the anticipated emotions, is studied. Utilizing a questionnaire (N = 576), and structural equation modeling, we find a significant relationship between consumers' attitude towards electric vehicles and their anticipated emotions. A significant relationship between consumers' attitude towards environmental impacts of driving and anticipated emotions is also found. Positive anticipated emotions are significant predictors of consumers' intentions to adopt electric vehicles.

Keywords
Consumer, Pro-environmental behavior, Goal framing theory, Hedonic, Gain, Normative goals
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-106813 (URN)
Conference
23rd Nordic Academy of Management Conference (NFF) 12-14 August, 2015, Copenhagen, Denmark
Available from: 2015-08-07 Created: 2015-08-07 Last updated: 2018-06-07Bibliographically approved
Dehghanpour Farashah, A. & Rezvani, Z. (2015). The profile of unethical insurance customers: a European perspective. International Journal of Bank Marketing, 33(3), 298-315
Open this publication in new window or tab >>The profile of unethical insurance customers: a European perspective
2015 (English)In: International Journal of Bank Marketing, ISSN 0265-2323, E-ISSN 1758-5937, Vol. 33, no 3, p. 298-315Article in journal (Refereed) Published
Abstract [en]

Although perceived as a wrong act, insurance fraud is a prevalent phenomenon. The purpose of this paper is to understand the psychological factors that lead to reporting an exaggerated/false insurance claim would enable insurance companies and policy makers to devise better preventive policies.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2015
Keywords
Value, Attitude, Clustering, Insurance fraud, Unethical behaviour
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:umu:diva-103323 (URN)10.1108/IJBM-12-2013-0143 (DOI)000216516600007 ()
Available from: 2015-05-20 Created: 2015-05-20 Last updated: 2018-06-07Bibliographically approved
Zeinab, R. & Jansson, J. (2014). A car owner perspective on the fossil fuel independent car fleet policy in Sweden. In: In Proceedings of the 20th Annual International Sustainable Development Research Conference (AISDRC), 18-20 June, Trondheim, Norway: . Paper presented at International Sustainable Development Research Conference (ISDRC), 18-20 June, Trondheim, Norway.
Open this publication in new window or tab >>A car owner perspective on the fossil fuel independent car fleet policy in Sweden
2014 (English)In: In Proceedings of the 20th Annual International Sustainable Development Research Conference (AISDRC), 18-20 June, Trondheim, Norway, 2014Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:umu:diva-95939 (URN)
Conference
International Sustainable Development Research Conference (ISDRC), 18-20 June, Trondheim, Norway
Available from: 2014-11-09 Created: 2014-11-09 Last updated: 2018-06-07Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0001-9648-5740

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