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Hultén, Peter
Alternative names
Publications (10 of 27) Show all publications
Biedenbach, G., Biedenbach, T., Hultén, P. & Tarnovskaya, V. (2018). Internal brand citizenship in omni-channel retailing: Investigating the impact of self-service technologies. In: Proceedings, 13th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG.: . Paper presented at 13th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, Northumbria University, Newcastle, UK, May 2-4..
Open this publication in new window or tab >>Internal brand citizenship in omni-channel retailing: Investigating the impact of self-service technologies
2018 (English)In: Proceedings, 13th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG., 2018Conference paper, Published paper (Refereed)
Abstract [en]

The main purpose of this study is to investigate the impact of internal branding and self-service technologies on work meaningfulness and internal brand commitment in the context of omni-channel retailing. The findings confirm significant positive effects between the factors of internal brand citizenship.The study demonstrates significant effects of employees’ perceptions about self-service technologies and customers on work meaningfulness and internal brand commitment. The study advances the current state of knowledge on internal branding and retailing by investigating the effects of technological innovations on internal brand citizenship. The study contributes to managerial practice by providing practical recommendations on how companies can effectively use self-service technologies to enhance employees’ work meaningfulness and internal brand commitment, as well as to increase the value of the corporate brand and employer attractiveness.

Keywords
brand citizenship, internal branding, internal brand commitment, work meaningfulness, retailing, omni-channel, self-service technologies.
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-148904 (URN)
Conference
13th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, Northumbria University, Newcastle, UK, May 2-4.
Available from: 2018-06-12 Created: 2018-06-12 Last updated: 2018-06-12
Biedenbach, G., Hultén, P. & Tarnovskaya, V. (2017). Dynamic nature of B2B brand equity: Investigating the mediating effects of brand relationships. In: Proceedings, 12th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG.: . Paper presented at 12th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, Linnaeus University, Kalmar, Sweden, April 26-28..
Open this publication in new window or tab >>Dynamic nature of B2B brand equity: Investigating the mediating effects of brand relationships
2017 (English)In: Proceedings, 12th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG., 2017Conference paper, Published paper (Refereed)
Abstract [en]

The main purpose of this study is to investigate the mediating effects of brand relationships in the dynamic process of B2B brand equity development. The study considers the mediating effects of relational factors and their significance for enhancing brand equity in industrial settings. The findings of this study confirm the importance of brand relationships established between service providers and their clients in the B2B context. More specifically, the study demonstrates the significant mediating effects of customer perceptions about human capital and established relational trust on B2B brand equity. The existence of significant effects between the dimensions of brand equity, human capital, and relational trust confirms the relevance of considering these factors in the dynamic process of brand equity development.

Keywords
brand equity, business-to-business, human capital, relational trust, professional services
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-135998 (URN)978-91-88357-69-4 (ISBN)
Conference
12th Global Brand Conference of Academy of Marketing - Brand, Identity and Corporate Reputation SIG, Linnaeus University, Kalmar, Sweden, April 26-28.
Available from: 2017-06-12 Created: 2017-06-12 Last updated: 2018-06-09
Lindberg, E., Bohman, H., Hulten, P. & Wilson, T. (2017). Enhancing students' entrepreneurial mindset: a Swedish experience. Education + Training, 59(7-8), 768-779
Open this publication in new window or tab >>Enhancing students' entrepreneurial mindset: a Swedish experience
2017 (English)In: Education + Training, ISSN 0040-0912, E-ISSN 1758-6127, Vol. 59, no 7-8, p. 768-779Article in journal (Refereed) Published
Abstract [en]

Purpose – The purpose of this paper is to report on the test of a pedagogical intervention to enhance students' entrepreneurial mindset on a university course.

Design/methodology/approach – The course where the authors tested the new course design is a mandatory one in the business school’s undergraduate business program. Pre- and post-evaluations of the students’ opportunity recognition (OR) and individual entrepreneurial orientation (IEO) were carried out to measure the effects of an intervention aimed at enhancing these capabilities.

Findings – The results from paired-samples t-tests indicate significant positive changes (enhancements) of the students’ OR and IEO. The positive effects of the intervention methods are accounted for as evidence of the benefits of applying pedagogical methods that fit the learning style of young adults.

Practical implications – The findings suggest that students’ mindsets can be positively affected by an intervention tailored to enhance their OR and IEO capabilities. The findings have implications for curriculum development because the strengthening of these capabilities is a precondition for further development of the participants’ innovative and creative thinking, as well as their entrepreneurial orientation.  Since innovative and entrepreneurial activities have a positive impact on economies worldwide, the authors encourage the adaption of the intervention methods applied in this study in other settings.

Originality/value – This paper reports the results of a pedagogical intervention aimed at enhancing students’ entrepreneurial mindset. The findings from the study demonstrate that the applied intervention method supports the development of functional skills, which complement the conceptual knowledge gained from other courses in the undergraduate program.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2017
Keywords
Self-directed learning, Curriculum development, Entrepreneurial mindset, Business opportunity
National Category
Learning Pedagogy
Research subject
Business Studies
Identifiers
urn:nbn:se:umu:diva-138653 (URN)10.1108/ET-09-2016-0140 (DOI)000406795200009 ()
Available from: 2017-08-26 Created: 2017-08-26 Last updated: 2018-06-09Bibliographically approved
Lindberg, E., Bohman, H. & Hulten, P. (2017). Methods to enhance students' entrepreneurial mindset: a Swedish example. European Journal of Training and Development, 41(5), 450-466
Open this publication in new window or tab >>Methods to enhance students' entrepreneurial mindset: a Swedish example
2017 (English)In: European Journal of Training and Development, ISSN 2046-9012, E-ISSN 2046-9020, Vol. 41, no 5, p. 450-466Article in journal (Refereed) Published
Abstract [en]

Purpose - The purpose of this study is to examine the effects of intervention methods in an entrepreneurship education (EE) course that was designed to enhance the students' entrepreneurial mindset by targeting their opportunity identification, creativity and risk management capabilities (RMC). Design/methodology/approach - The authors formulate hypotheses on enhancement of opportunity identification, creativity and RMC, and they test them using data collected from pre- and post-tests of three courses: one treatment course group and two control course groups. Findings - The pretests and posttests of the treatment course demonstrate that the applied intervention methods have a positive impact on how the participants perceive their opportunity identification and creative capabilities. The participants in the control groups, which used a traditional course design, reported no such effects. Combined, the authors' findings suggest that the new intervention methods positively affected the participants' entrepreneurial mindset. Originality/value - This study contributes to extant EE literature by examining the question of how certain pedagogical intervention methods enhance the participants' self-efficacy with regard to possessing opportunity identification, creativity and RMC. The findings reported in this paper have implications for EE scholars, program evaluators and managers who seek methods to enhance the entrepreneurial mindset of people in their organizations.

Place, publisher, year, edition, pages
EMERALD GROUP PUBLISHING LTD, 2017
Keywords
Entrepreneurship education, Opportunity recognition, Risk management, Creativity, Entrepreneurial mindset, Intervention methods
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-141148 (URN)10.1108/EJTD-10-2016-0078 (DOI)000406743500003 ()
Available from: 2017-10-26 Created: 2017-10-26 Last updated: 2018-06-09Bibliographically approved
Barron, A., Hultén, P. & Vanyushyn, V. (2016). The Role of Political Intelligence in Firms' Export Decisions During the Euro Crisis. Journal of small business management (Print), 54(4), 1126-1146
Open this publication in new window or tab >>The Role of Political Intelligence in Firms' Export Decisions During the Euro Crisis
2016 (English)In: Journal of small business management (Print), ISSN 0047-2778, E-ISSN 1540-627X, Vol. 54, no 4, p. 1126-1146Article in journal (Refereed) Published
Abstract [en]

Inspired by the literatures on internationalization and absorptive capacity, we develop a model exploring how small firms—during crises—acquire and apply political information to export decisions. We test our model using data collected during the 2012 Eurozone crisis from a sample of 440 British, French, and Swedish SMEs. Findings indicate that firms dependent on the Eurozone for exports and heavily impacted by the crisis engaged in frequent political monitoring. In turn, frequent monitoring leads to the development of formal routines for exploiting political information. Firms with the most formal routines sought new export opportunities beyond the Eurozone. In contrast to previous research into small-firm internationalization, our study stresses the significance of "shortcut" searching activities, non-market information, and firms' decisions to reduce prior investments in export markets.

Place, publisher, year, edition, pages
Wiley-Blackwell, 2016
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-88714 (URN)10.1111/jsbm.12238 (DOI)000384734400006 ()
Available from: 2014-05-13 Created: 2014-05-13 Last updated: 2018-06-07Bibliographically approved
Barron, A., Hultén, P. & Vanyushyn, V. (2015). Country-of-origin effects on managers’ environmental scanning behaviours: Evidence from the political crisis in the Eurozone. Environment and Planning. C, Government and Policy, 33(3), 601-619
Open this publication in new window or tab >>Country-of-origin effects on managers’ environmental scanning behaviours: Evidence from the political crisis in the Eurozone
2015 (English)In: Environment and Planning. C, Government and Policy, ISSN 0263-774X, E-ISSN 1472-3425, Vol. 33, no 3, p. 601-619Article in journal (Refereed) Published
Abstract [en]

Using original survey data, we investigate how British, French and Swedish managers scanned their political environments during the crisis in the Eurozone. We expose instances when country of origin has a significant effect on scanning practices: British managers claimed to possess the most developed political scanning capabilities, making the most frequent use of government information sources. British and Swedish managers used business associations as intelligence sources more frequently than their French counterparts. We also found that exposure to the Euro crisis significantly affected scanning behaviours: irrespective of country of origin, managers strongly exposed to the crisis considered it strategically important to scan political events during the crisis, developed formal scanning routines, and reported frequent use of both governments and business associations as sources of political information. Combined, our findings contribute to county-specific research into executives’ environmental scanning practices by suggesting a universal mind-set of environmental scanning during times of crisis.

Keywords
environmental scanning, political environments, convergence, divergence, Eurozone crisis
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-79750 (URN)10.1068/c13176b (DOI)000359361300010 ()
Available from: 2013-08-30 Created: 2013-08-30 Last updated: 2018-06-08Bibliographically approved
Barron, A. & Hultén, P. (2014). Exploring corporate lobbyists' perception of prospective coalition partners in Brussels. Environment and Planning. C, Government and Policy, 32(6), 963-981
Open this publication in new window or tab >>Exploring corporate lobbyists' perception of prospective coalition partners in Brussels
2014 (English)In: Environment and Planning. C, Government and Policy, ISSN 0263-774X, E-ISSN 1472-3425, Vol. 32, no 6, p. 963-981Article in journal (Refereed) Published
Abstract [en]

Using original data from a survey conducted in 2012, we apply theoretical insights from the literature on strategic alliances to explore Brussels-based corporate lobbyists’ perceptions of prospective political partners. We find these perceptions to be driven primarily by strategic considerations. We also uncover instances where the size and nationality of respondents’ firms influence their partner evaluations. Surprisingly, we find little evidence that respondents’ assessments of lobbying partners are shaped by EU institutional arrangements. Whilst extant literature suggests information and relationships are important preconditions for successful EU lobbying, we expose the specific circumstances when seeking access to these—and other political resources—that can influence corporate lobbyists’ perceptions of their partners. Combined, our findings respond to a concern that scholars of interest coalitions focus on why firms lobby in coalitions whilst overlooking how they select their lobbying partners.

Place, publisher, year, edition, pages
Pion Limited, 2014
Keywords
European Union, institutional theory, political alliances, resource-based view: European Union, lobbying, coalitions of interest, strategic management
National Category
Business Administration
Research subject
Business Studies
Identifiers
urn:nbn:se:umu:diva-79948 (URN)10.1068/c12184b (DOI)000345827000004 ()
Available from: 2013-09-04 Created: 2013-09-04 Last updated: 2018-06-08Bibliographically approved
Hultén, P. & Vanyushyn, V. (2014). Promotion and shoppers’ impulse purchases: the example of clothes. Journal of Consumer Marketing, 31(2), 94-102
Open this publication in new window or tab >>Promotion and shoppers’ impulse purchases: the example of clothes
2014 (English)In: Journal of Consumer Marketing, ISSN 0736-3761, E-ISSN 2052-1200, Vol. 31, no 2, p. 94-102Article in journal (Refereed) Published
Abstract [en]

Purpose – This paper draws attention to the fact that impulse buying is common behavior among modern shoppers and that a consumer’s impulse purchases of items such as clothes may be a result of the retailers’ promotional activities. The purpose of this paper is therefore to investigate how promotion through channels such as direct-mail marketing, TV commercials and special in-store displays affect consumers’ impulse purchases of clothes.

Design/methodology/approach – Data for the testing of five hypotheses was collected by distributing a questionnaire to randomly selected households in North Western France and Northern Sweden. The data collection rendered 493 complete questionnaires, of which 332 were from France and 161 from Sweden. Seemingly unrelated regression (SUR) is the principal estimation technique.

Findings – The results suggest that shoppers with a positive attitude towards direct-mail marketing and TV commercials also respond positively to in-store promotion. Hence, there are interactive effects between the three promotional channels increase shoppers’ general impulse purchase tendency. Furthermore, the findings demonstrate that the frequency of exposure to in-store promotion has a significant effect on this tendency.

Originality/value – This paper contributes to extant knowledge on impulse buying behavior by examining the product-specific impulse tendency, which is defined as the degree to which consumers make impulse purchases of a particular product category.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2014
Keywords
Clothes, Impulse purchases, Promotion, Retailing, Shopping
National Category
Business Administration
Identifiers
urn:nbn:se:umu:diva-81271 (URN)10.1108/JCM-06-2013-0603 (DOI)2-s2.0-84899637191 (Scopus ID)
Available from: 2013-10-06 Created: 2013-10-06 Last updated: 2018-06-08Bibliographically approved
Isaksson, A., Vanyushyn, V. & Hultén, P. (2013). The impact of managers' attitudes on SMEs' growth in northern Sweden. International Journal of Entrepreneurship and Small Business, 18(3), 298-312
Open this publication in new window or tab >>The impact of managers' attitudes on SMEs' growth in northern Sweden
2013 (English)In: International Journal of Entrepreneurship and Small Business, ISSN 1476-1297, E-ISSN 1741-8054, Vol. 18, no 3, p. 298-312Article in journal (Refereed) Published
Abstract [en]

This paper examines the impact of managers' attitudes to growth on the realised growth in a sample of 1,416 small firms in northern Sweden. The findings demonstrate a positive relationship between the managers' attitudes and the actual growth outcomes. Zero-growth firms turned out different from both positive- and negative- growth firms with regard to managers' attitude towards growth as a competitive necessity. The owners of zero-growth firms perceived their firms as a primary source of income and employment. Our findings, therefore, provide indications of how attitudes affect outcomes among SMES that aspire to grow.

Place, publisher, year, edition, pages
InderScience Publishers, 2013
Keywords
SMEs, Sweden, company growth, managers, managerial attitudes, realised growth, actual growth, growth outcomes, zero-growth firms, positive-growth firms, negative-growth firms, competitive necessities, income sources, employment sources, Västerbotten, Norrland, small and medium-sized enterprises, entrepreneurs, entrepreneurship
National Category
Social Sciences
Research subject
Business Studies
Identifiers
urn:nbn:se:umu:diva-67113 (URN)10.1504/IJESB.2013.052518 (DOI)
Available from: 2013-03-12 Created: 2013-03-12 Last updated: 2018-06-08Bibliographically approved
Bryson, D., Atwal, G. & Hultén, P. (2013). Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands. Qualitative Market Research, 16(4), 393-405
Open this publication in new window or tab >>Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands
2013 (English)In: Qualitative Market Research, ISSN 1352-2752, E-ISSN 1758-7646, Vol. 16, no 4, p. 393-405Article in journal (Refereed) Published
Abstract [en]

Purpose – The aim of this paper is to conceptualise the influences of extreme negative emotional response towards luxury brands as expressed in brand hate.

Design/methodology/approach – The paper uses examples obtained from a critical incidents approach to interviews with a small sample of German and British luxury consumers. Informants were asked to identify extremely positive and then extremely negative incidents which affected their perceptions of luxury brands. This critical incidents approach allowed for a clearer focus on the negative incidents and allowed identification of common themes that may be related to extreme negative affect.

Findings – The evaluation of negative incidents which the informants named suggest that country of origin, consumer dissatisfaction with service, and negative stereotypes of luxury brand users are potential antecedents of brand hate within the luxury sector. Some types of advertising might heighten the latter effect. Consumers' perceptions of corporate social performance did not seem to be a strong source of brand hate, yet the respondents stressed the significance of luxury brands to act responsibly. Thus, it is important for luxury brands to avoid potential dissonance in the way consumers perceive them.

Research limitations/implications – This primarily conceptual paper uses examples from Germany and the UK. Therefore, it is recommended to continue with studies in other countries, including emerging economies, to identify potential cross-cultural differences. Furthermore, it would be interesting to ascertain which factors are the most significant in evoking extreme negative brand affect.

Practical implications – The core reputation of the luxury brand is a common theme which is identified as a driving force of brand hate. Brand practitioners therefore need to consider how to build a strong positive reputation in order to withstand the immediate and long-term consequences of brand hate.

Originality/value – The need to investigate antecedents of extreme negative affect as manifested in brand hate reflects a gap in extant literature on luxury brand management. Therefore, the authors contend that their conceptualization of antecedents of affect will have important theoretical and practical implications within the field of luxury brand management.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2013
Keywords
Anti-Consumption, Brand avoidance, Brand hate, Brand image, Brand management, Brand rejection, Consumer behaviour, Luxury
National Category
Social Sciences
Identifiers
urn:nbn:se:umu:diva-79753 (URN)10.1108/QMR-06-2013-0043 (DOI)
Available from: 2013-08-30 Created: 2013-08-30 Last updated: 2018-06-08Bibliographically approved
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