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Branded Online Interaction Aesthetics - Strengthening Brand Image via Dynamic Design
Umeå University, Faculty of Social Sciences, Department of Informatics.
2018 (English)In: NORDICHI'18: PROCEEDINGS OF THE 10TH NORDIC CONFERENCE ON HUMAN-COMPUTER INTERACTION, ACM Digital Library, 2018, p. 385-396Conference paper, Published paper (Refereed)
Abstract [en]

While the knowledge base on the role of aesthetics in the use and design of interactive technologies is growing, using interaction aesthetics for communicating the brand identity is an unexplored research topic. This paper focuses on aesthetics of branded interaction in the online services domain. The reported study includes a literature review at the intersection of brand and interaction aesthetics and a detailed analysis of branded interaction aesthetics on a web site. The contributions of the work include status of scientific literature in this area, a definition for branded online interaction aesthetics, an initial analysis framework for branded online interaction aesthetics, and research topics for the future.

Place, publisher, year, edition, pages
ACM Digital Library, 2018. p. 385-396
Keywords [en]
Interaction aesthetics, Online branding, Brand Experience, Literature review
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-156016DOI: 10.1145/3240167.3240208ISI: 000455775700034OAI: oai:DiVA.org:umu-156016DiVA, id: diva2:1284640
Conference
10th Nordic Conference on Human-Computer Interaction (NORDICHI)
Available from: 2019-02-01 Created: 2019-02-01 Last updated: 2019-09-05Bibliographically approved

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Wiberg, Mikael

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CiteExportLink to record
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  • apa
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  • asciidoc
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