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Tracking Gendered Streams
Umeå universitet, Humanistiska fakulteten, Institutionen för kultur- och medievetenskaper. Umeå universitet, Humanistiska fakulteten, Humlab.
Umeå universitet, Humanistiska fakulteten, Humlab.
2017 (engelsk)Inngår i: Culture Unbound. Journal of Current Cultural Research, ISSN 2000-1525, E-ISSN 2000-1525, Vol. 9, nr 2, s. 163-183Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

One of the most prominent features of digital music services is the provision of personalized music recommendations that come about through the profiling of users and audiences. Based on a range of “bot experiments,” this article investigates if, and how, gendered patterns in music recommendations are provided by the streaming service Spotify. While our experiments did not give any strong indications that Spotify assigns different taste profiles to male and female users, the study showed that male artists were highly overrepresented in Spotify’s music recommendations; an issue which we argue prompts users to cite hegemonic masculine norms within the music industries. Although the results should be approached as historically and contextually contingent, we argue that they point to how gender and gendered tastes may be constituted through the interplay between users and algorithmic knowledge-making processes, and how digital content delivery may maintain and challenge gender relations and gendered power differentials within the music industries. Seen through the lens of critical research on software, music and gender performativity, the experiments thus provide insights into how gender is shaped and attributed meaning as it materializes in contemporary music streams.

sted, utgiver, år, opplag, sider
2017. Vol. 9, nr 2, s. 163-183
Emneord [en]
Gender; music; algorithms; streaming; digital methods
HSV kategori
Identifikatorer
URN: urn:nbn:se:umu:diva-151238DOI: 10.3384/cu.2000.1525.1792163OAI: oai:DiVA.org:umu-151238DiVA, id: diva2:1243114
Forskningsfinansiär
Swedish Research Council, 2013-1139Tilgjengelig fra: 2018-08-30 Laget: 2018-08-30 Sist oppdatert: 2018-10-16bibliografisk kontrollert

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