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Coopetition for innovation: Assessing the willingness to work with a competitor to innovate
Montpellier BS / Ecole Polytechnique.
University of Montpellier.
Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.ORCID-id: 0000-0002-0842-6941
Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi.
2017 (engelsk)Konferansepaper, Oral presentation with published abstract (Fagfellevurdert)
Abstract [en]

Although coopetition is seen as beneficial for innovation it also involves risks so that benefits of coopeting for innovation need to be balanced with these risks. Therefore the aim of this paper is to increase the understanding of the tradeoffs made by firms in their choice of partners for new product development. We explore how firms evaluate key attributes in partner selection and highlight the trade-off they are willing to make in terms of risks of coopetition using a conjoint analysis. Results show that the level of competition is the most important attribute in managers’ decision when selecting a partner. When analyzing the trade-off, the reduction of costs, decreased time-to-market and increased learning opportunities are the attributes that make firms most willing to work with a competitor as a partner. This paper contributes with new insights about the critical decisions made in the process of partner selection for innovation.

sted, utgiver, år, opplag, sider
2017.
Emneord [en]
coopetition, innovation, partner selection, conjoint analysis, trade-off
HSV kategori
Forskningsprogram
företagsekonomi
Identifikatorer
URN: urn:nbn:se:umu:diva-152462OAI: oai:DiVA.org:umu-152462DiVA, id: diva2:1253585
Konferanse
17th EURAM Conference, Glasgow, Scotland, June 21-24, 2017.
Tilgjengelig fra: 2018-10-05 Laget: 2018-10-05 Sist oppdatert: 2019-08-08

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