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Branded online interaction aesthetics: strengthening brand image via dynamic design
Umeå universitet, Samhällsvetenskapliga fakulteten, Institutionen för informatik.
2018 (engelsk)Inngår i: Proceedings of the 10th Nordic Conference on Human-Computer Interaction, ACM Digital Library, 2018, s. 385-396Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

While the knowledge base on the role of aesthetics in the use and design of interactive technologies is growing, using interaction aesthetics for communicating the brand identity is an unexplored research topic. This paper focuses on aesthetics of branded interaction in the online services domain. The reported study includes a literature review at the intersection of brand and interaction aesthetics and a detailed analysis of branded interaction aesthetics on a web site. The contributions of the work include status of scientific literature in this area, a definition for branded online interaction aesthetics, an initial analysis framework for branded online interaction aesthetics, and research topics for the future.

sted, utgiver, år, opplag, sider
ACM Digital Library, 2018. s. 385-396
HSV kategori
Identifikatorer
URN: urn:nbn:se:umu:diva-156147DOI: 10.1145/3240167.3240208ISBN: 978-1-4503-6437-9 (digital)OAI: oai:DiVA.org:umu-156147DiVA, id: diva2:1286164
Konferanse
NordiCHI, Oslo, Norway, October 1-13, 2018
Tilgjengelig fra: 2019-02-06 Laget: 2019-02-06 Sist oppdatert: 2019-06-26bibliografisk kontrollert

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