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Kund och säljare i ett digitalt samhälle: En kvalitativ studie om kundrelationer i dagens detaljhandel
Umeå universitet, Samhällsvetenskapliga fakulteten, Institutionen för informatik.
2019 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

The digitalization has provided the retailing business with a wide range of technologies and systems that has made it possible for retailers to connect with customers and do businesses in a new and efficient way. However, the new advanced technology has also provided some challenges such as higher competition and new demands from the customer. Since the customer is a vital part of the retail business and technology has become a big part of people and businesses everyday life, this study aims to create a richer understanding of the importance of digital technology for managing customer relations in the retail sector. By conducting interviews with owners and part owners of retail businesses the study was able to get an insight of their view on this matter. The result shows that the technology does not play the primary role but can be applied as an extension to the physical meeting and facilitate parts that constitute good customer relations.

sted, utgiver, år, opplag, sider
2019. , s. 33
Serie
Informatik Student Paper Bachelor (INFSPB) ; 2019.34
Emneord [sv]
handel, digital teknik, digitalisering, kundrelationer, CRM
HSV kategori
Identifikatorer
URN: urn:nbn:se:umu:diva-162041OAI: oai:DiVA.org:umu-162041DiVA, id: diva2:1341500
Utdanningsprogram
Digital Media Production
Veileder
Examiner
Tilgjengelig fra: 2019-08-13 Laget: 2019-08-08 Sist oppdatert: 2019-08-13bibliografisk kontrollert

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