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Företag på Facebook: Hur de sprider information och interagerar med sina medlemmar
Umeå universitet, Samhällsvetenskapliga fakulteten, Institutionen för informatik.
Umeå universitet, Samhällsvetenskapliga fakulteten, Institutionen för informatik.
2012 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

Social media on the Web has become more common over the last decade and in recent years it has grown immensely. The social media with the highest amount of members is Facebook, where not only private persons are found - companies started to establish their profiles on the network in 2006. However, little is known about how these companies succeed and reach their audience with information dissemination and interact with them. The aim of this study is to contribute with information to local companies on how they can manage to maintain their activity with different approaches and strategies. This study examines how three different local companies chooses to spread information and maintain relationships with their members on Facebook. The research question in this thesis is: How are companies active on Facebook, in regard of dissemination of information and interaction? This is examined with the help of a framework which suggests three strategies with different grades of activity, which is applicable on the companies Facebook sites. The three strategies proposed by Waters, Burnett, Lamm and Lucas (2009) include disclosure, information dissemination and involvement. Disclosure contains a description about the company and its services, logo and opening hours. Information dissemination comprises photographs, video and audio files as well as news and campaigns in posted announcements or links. Involvement includes interactivity with customers, and between customers where ways to contact the company, such as e-mail and message boards exists. An e-commerce store is also presented in this strategy. The outcome of this thesis is that companies will have the best approach and strategy if they mirror their Facebook strategy with their business strategy. It is also of great importance to have continuous activity, both information dissemination and interactivity on the companies Facebook sites.

sted, utgiver, år, opplag, sider
2012. , s. 49
Serie
Informatik Student Paper Bachelor (INFSPB) ; 2012.09
Emneord [sv]
Sociala medier, Facebook, word-of-mouth, word-of-mouse, interaktion, informationsspridning, företag, kund, push- och pullstrategi, webb 2.0
HSV kategori
Identifikatorer
URN: urn:nbn:se:umu:diva-56753OAI: oai:DiVA.org:umu-56753DiVA, id: diva2:537378
Eksternt samarbeid
Anonym
Utdanningsprogram
Behavioural analysis and it-environments
Uppsök
Social and Behavioural Science, Law
Veileder
Examiner
Tilgjengelig fra: 2012-06-26 Laget: 2012-06-26 Sist oppdatert: 2012-06-26bibliografisk kontrollert

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