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Examining drivers of electric vehicle adoption: The influence of opinion leadership and ecological attitudes
Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi. (RiseB, TRUM)ORCID-id: 0000-0003-2593-9439
Umeå universitet, Samhällsvetenskapliga fakulteten, Institutionen för psykologi. (TRUM)
Umeå universitet, Samhällsvetenskapliga fakulteten, Institutionen för geografi och ekonomisk historia, Kulturgeografi. (TRUM)
2015 (engelsk)Inngår i: In Proceedings of the 44th EMAC Annual Conference 2015 24-27 May 2015, Leuven, Belgium, 2015, s. 75-83Konferansepaper, Oral presentation with published abstract (Fagfellevurdert)
Abstract [en]

Existing research on environmental, ethical and social consumer behavior has focused on proenvironmentaland pro-social attitudes but less on marketing factors such as opinion leadership and opinion seeking. In contrast, the main aim here is to analyze how non-adopters, potential adopters and early adopters of electric vehicles (EVs) differ concerning traditional environmental psychology attitudinal factors and opinion leadership/seeking. Data from a questionnaire survey is used (N = 1,192). Results show significant differences between the groups and that early adopters exhibit opinion leadership traits as well as more pro-environmental personal norms. Implications of these and other findings are discussed.

sted, utgiver, år, opplag, sider
2015. s. 75-83
Emneord [en]
Consumer behavior, pro-environmental attitudes, early adoption, Electric Vehicles (EVs)
HSV kategori
Identifikatorer
URN: urn:nbn:se:umu:diva-105403Lokal ID: 881251ISBN: 978-90-823-8330-0 (tryckt)OAI: oai:DiVA.org:umu-105403DiVA, id: diva2:825162
Konferanse
44th EMAC Annual Conference 2015 24-27 May 2015, Leuven, Belgium
Prosjekter
Upplevda möjligheter och hinder för acceptans av olika typer av elbilar i Sverige
Forskningsfinansiär
Swedish Energy Agency
Merknad

USBESDA

Tilgjengelig fra: 2015-06-23 Laget: 2015-06-23 Sist oppdatert: 2019-02-15

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Jansson, JohanNordlund, AnnikaWestin, Kerstin

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Totalt: 1430 treff
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