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Cultural promotion of place as 'northern' space: the case of the Umeå2014 - European Capital of Culture event
Umeå universitet, Samhällsvetenskapliga fakulteten, Institutionen för geografi. Umeå University.ORCID-id: 0000-0002-3316-9342
2020 (Engelska)Ingår i: Urban events, place branding and promotion: place event marketing / [ed] Waldemar Cudny, London: Routledge, 2020, 1, s. 25-46Kapitel i bok, del av antologi (Övrigt vetenskapligt)
Abstract [en]

Culture is a sector that in last years have become more apparent in urban development strategies. A cultural driven growth strategy was visible in the northern Swedish city of Umeå, when hosting the European Capital of Culture in 2014. The choice of Umeå as the Swedish ECoC was heavily dependent on its focus on Sami culture. Single events within the yearlong program where mostly to be found within the city of Umeå. While Sami culture and other regional cultural expressions were part of representations of northern spaces transcending beyond the place space of urban Umeå. This spatial duality reflected in the Umeå2014 program is partly reproduced in the general promotion endeavors' of Umeå. The city is branded as a young, open, growing city and as a part of a larger regional setting containing natural and regional resources, including Sami culture. The chapter is based on literature review, thematic analysis of websites for Umeå2014, documents from Umeå municipality, and on author's direct observation. Analysis of the spatial dimensions expressed through single events included in the program year in Umeå2014 reveals mixed spatial references, with a particular focus on northern spaces.

Ort, förlag, år, upplaga, sidor
London: Routledge, 2020, 1. s. 25-46
Serie
Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
Nyckelord [en]
place branding, Umeå2014, ECoC, northern space, Sami culture, event marketing
Nationell ämneskategori
Kulturgeografi
Forskningsämne
kulturgeografi
Identifikatorer
URN: urn:nbn:se:umu:diva-165066DOI: 10.4324/9780429424847-2ISBN: 9781138354395 (tryckt)ISBN: 9780429424847 (digital)OAI: oai:DiVA.org:umu-165066DiVA, id: diva2:1368775
Tillgänglig från: 2019-11-08 Skapad: 2019-11-08 Senast uppdaterad: 2019-11-12Bibliografiskt granskad

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Totalt: 150 träffar
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