Umeå universitets logga

What does the climate and the body have to do with each other? In some ways, they are widely different. The body is local, individual, a lived experience; the climate is global, collectively felt, and hard to observe in everyday life. In other ways, the body and the climate are inextricably linked. The ways in which we feed, dress and transport our bodies impact the climate, and the climate impacts the ways in which it is possible to feed, dress and transport our bodies. In this thesis, I aim to explore the connections between the body and the climate through two types of digital technology: web tests and apps for assessing and tracking different kinds of metrics related to the body and the climate.

I use a theoretical framework centered on how the individual is presented as an arena for constant improvement, and study the interfaces through their different affordances and uses of metaphor. In my analysis, I find that these interfaces position the user as someone who can, and should, do more for both the body and the climate. They also position the user as someone in control and with the power to actually change and/or make an impact. Finally, I discuss two different ways to interpret these results. On one hand, it could be interpreted as a way to empower individuals and encourage them to act for the good of themselves and the world as a whole. On the other hand, the emphasis on individual actions may underplay the need for collective action on a systemic level. I conclude that digital technology for measuring ourselves and our behavior may offer us insights that could strengthen support for collective action, but we need to contextualize data in order to interpret it properly and act accordingly.