Umeå universitets logga

This study examines how Swedish newspapers frame the Sámi people in their articles. Previous research suggests that the Sámi people, and other minorities, often are portrayed in a one sided and stereotypical way in the news discourse. This paper studies to what extent the Sámi people are represented in four Swedish newspapers during 2023 and in which types of articles they are mentioned. Further, the study also examines how many of the articles in the empirical material have a primary Sámi theme. To answer the thesis questions the method used is a content analysis with quantitative elements. The results indicate that when the Sámi, or issues regarding this minority, are mentioned in news articles in 2023, the coverage tends to focus on culture and entertainment and is frequently published on the culture pages of newspapers. It is also evident that the Sámi are scarcely mentioned in relation to sports, science and socioeconomics. A third important finding is that the articles with a primary Sámi theme were more conflict-oriented compared to articles without such a theme. The result is analyzed on the basis of post colonial theory and framing theory.