This chapter contains a critical discussion of constructions of centre and periphery in a Nordic context. Specifically, it takes its starting point in media representations of northernmost Denmark, Norway and Sweden, and discusses how discursive constructions of these geographic localities contribute to a co-production of a presumably egalitarian and forward-looking Nordic centre (i.e. the national capital regions). Relying on Said´s notion of Othering (1978), the chapter presents a post-colonial reading of productions of ‘internal others’ in a Nordic context – internal others who are delegated to the geographic as well as the social margins of the presumably modern, gender equal and future oriented Nordic welfare state. Despite widely diverging geographic and demographic realities in the three regions debated in this chapter, they arguably share a territorial stigma (Wacquant 1996; 2007), which may take various expressions either through exoticising or romantising these localities, or presenting them as the last strongholds of xenophobes and bigots within an otherwise open-minded and progressive Nordic welfare state.