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Är kultur bättre än sport?: En studie om hur antalet gästnätter påverkas av olika evenemang
Umeå universitet, Samhällsvetenskapliga fakulteten, Institutionen för geografi och ekonomisk historia, Kulturgeografi.
2018 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

The tourism industry is considered to be the fastest growing industry in Sweden. That people choose to travel depends on a number of factors, such as discovering something new, exercising an interest or traveling for relaxation or recreation. That a destination can offer a variety of activities is considered important when different tourists request different things.

Events can be considered a good attraction for destinations. An event is limited in time and space but can be arranged anywhere, anytime. There are different types of events but the question is what type of event that generates the best economic effects for a destination?

This study deals with different types of events and how these relate to the number of guest nights sold. The purpose of the paper is to investigate how different types of events contribute different value in the form of guest nights in destination Umeå and Jönköping. These two destinations were considered comparable and why are described in the table of descriptive statistics in chapter 3.4. Quantitative method where guest night statistics were compared to event databases from both destinations were used. This to see how different types of events affect the number of guest nights on the destinations as well as whether there are statistically significant differences of event types between. Umeå and Jönköping were chosen as study objects because the destinations are similar and that they have data available. The results chapter presents the results obtained from the study as shown in tables and diagrams and in the discussion and the analysis chapter the theory has been linked to the results in order to answer the purpose and the questions. This chapter also discusses the results and provides suggestions for future studies. The essay is linked together in the last chapter called summary.

sted, utgiver, år, opplag, sider
2018. , s. 36
Emneord [en]
Events, Destination development, statistic over tourists overnights
HSV kategori
Identifikatorer
URN: urn:nbn:se:umu:diva-149191OAI: oai:DiVA.org:umu-149191DiVA, id: diva2:1219660
Utdanningsprogram
Tourism Programme
Veileder
Examiner
Tilgjengelig fra: 2018-06-25 Laget: 2018-06-17 Sist oppdatert: 2018-06-25bibliografisk kontrollert

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