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Transmedia storytelling for industry promotion: The case of the Energy Ambassador of EnergyVaasa, Finland
Umeå University, Faculty of Social Sciences, Department of applied educational science.
2016 (English)In: Crossmedia-Kommunikation in kulturbedingten Handlungsräumen: Mediengerechte Anwendung und zielgruppenspezifische Ausrichtung / [ed] Christopher M. Schmidt, Wiesbaden: Springer VS, Wiesbaden , 2016, p. 339-360Chapter in book (Refereed)
Place, publisher, year, edition, pages
Wiesbaden: Springer VS, Wiesbaden , 2016. p. 339-360
National Category
Media and Communications
Research subject
medie- och kommunikationsvetenskap
Identifiers
URN: urn:nbn:se:umu:diva-153882DOI: 10.1007/978-3-658-11076-5ISBN: 978-3-658-11075-8 (print)OAI: oai:DiVA.org:umu-153882DiVA, id: diva2:1268541
Available from: 2018-12-06 Created: 2018-12-06 Last updated: 2018-12-06

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Publisher's full texthttps://link.springer.com/book/10.1007/978-3-658-11076-5

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Wiklund-Engblom, Annika

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CiteExportLink to record
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Citation style
  • apa
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