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Social media platforms and travel destination choices among international students in umea.
Umeå universitet, Samhällsvetenskapliga fakulteten, Institutionen för geografi.
2019 (engelsk)Independent thesis Advanced level (degree of Master (Two Years)), 30 poäng / 45 hpOppgave
Abstract [en]

Social media platforms have the potential to influence destination choice among potential travellers.Before potential travellers embark on a trip, they are faced with decision-making processes on whereto go, what to do, the best time to go, how to get there among other things. These pre-travel planning decisions can be influenced by their expectation of the experiences they will encounter at the destination and based on their perception of the destination. Their perception of destinations isusually informed by information found on social media platforms or passed on by family and friendswho have encountered similar travel experiences. Using Crompton’s model of destination choice set,this study explores the roles of social media platforms on destination choice among international students in the Umea university.

sted, utgiver, år, opplag, sider
2019. , s. 37
Emneord [en]
Destination Choice, Social Media Platforms, Choice Set Model, Travel expectations, experiences and perception.
HSV kategori
Identifikatorer
URN: urn:nbn:se:umu:diva-160546OAI: oai:DiVA.org:umu-160546DiVA, id: diva2:1327650
Utdanningsprogram
Master's Program in Tourism
Presentation
2019-06-07, s316, lindehallen, umea university, umea, 18:53 (engelsk)
Veileder
Examiner
Tilgjengelig fra: 2019-06-24 Laget: 2019-06-19 Sist oppdatert: 2019-06-24bibliografisk kontrollert

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