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Kund och säljare i ett digitalt samhälle: En kvalitativ studie om kundrelationer i dagens detaljhandel
Umeå University, Faculty of Social Sciences, Department of Informatics.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The digitalization has provided the retailing business with a wide range of technologies and systems that has made it possible for retailers to connect with customers and do businesses in a new and efficient way. However, the new advanced technology has also provided some challenges such as higher competition and new demands from the customer. Since the customer is a vital part of the retail business and technology has become a big part of people and businesses everyday life, this study aims to create a richer understanding of the importance of digital technology for managing customer relations in the retail sector. By conducting interviews with owners and part owners of retail businesses the study was able to get an insight of their view on this matter. The result shows that the technology does not play the primary role but can be applied as an extension to the physical meeting and facilitate parts that constitute good customer relations.

Place, publisher, year, edition, pages
2019. , p. 33
Series
Informatik Student Paper Bachelor (INFSPB) ; 2019.34
Keywords [sv]
handel, digital teknik, digitalisering, kundrelationer, CRM
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-162041OAI: oai:DiVA.org:umu-162041DiVA, id: diva2:1341500
Educational program
Digital Media Production
Supervisors
Examiners
Available from: 2019-08-13 Created: 2019-08-08 Last updated: 2019-08-13Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf