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Building a Platform’s User Base: An Investigation of Value-driven Lock-ins in Digital Service Innovation
Umeå University, Faculty of Social Sciences, Department of Informatics.ORCID iD: 0000-0002-5924-2296
2018 (English)In: AMCIS 2018 Proceedings, New Orleans: Association for Information Systems , 2018, p. 1-10Conference paper, Published paper (Refereed)
Abstract [en]

Digital platforms facilitate interactions across distinct groups of users, gaining value from the number ofusers adopting it through network effects. A key concern is how to scale the platform’s user base andservices. Although studies detail strategies for scaling a platform’s user base, much emphasis is on platformsthat exercise proprietary ownership over core platform components. This paper draws on the notion ofvalue-driven lock-ins to understand how platforms scale in ecosystems where control of core componentsis distributed across multiple actors. To investigate how platform owners, operationalize value-driven lockinsin scaling platforms in such contexts, we trace resource configurations that facilitate scaling of serviceinnovation from an open API platform. Our findings suggest that a key focus in establishing value-drivenlock-ins involves resource configurations that seek to reduce the cognitive distance between platformowners and distributed actors. Ensuring participation in such ecosystems requires trust aligned withprogressive access to services.

Place, publisher, year, edition, pages
New Orleans: Association for Information Systems , 2018. p. 1-10
Keywords [en]
Value-driven, lock-ins, Platform Ecosystems, Platform Scaling, User base, Digital Service Innovation.
National Category
Information Systems
Identifiers
URN: urn:nbn:se:umu:diva-170766ISBN: 978-0-9966831-6-6 (print)OAI: oai:DiVA.org:umu-170766DiVA, id: diva2:1430422
Conference
2018 Americas Conference on Information Systems, New Orleans, USA, August 16-18, 2018
Available from: 2020-05-15 Created: 2020-05-15 Last updated: 2020-06-03Bibliographically approved
In thesis
1. Orchestrating emerging digital ecosystems: investigating the establishment of an open data platform in the Swedish public transport industry
Open this publication in new window or tab >>Orchestrating emerging digital ecosystems: investigating the establishment of an open data platform in the Swedish public transport industry
2020 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Digital platforms are affecting most contemporary organizations as they mediate an increasing range and number of interactions in their ecosystems. While the discourse on digital platform ecosystems has gained in interest over the years, it often revolves around dominant global firms and how they utilize their control over governance and architecture configurations to exercise power in shaping trajectories. This dissertation seeks to provide insights into the processes through which new digital platforms ecosystems are established by identifying challenges in orchestrating emerging digital ecosystems and approaches through which these can be navigated. To this end, my research focused on the establishment of an open data platform in the public transport industry in Sweden.

My theoretical and empirical investigation provides three contributions to our understanding of orchestration of emerging digital ecosystems. The first contribution is the identification of key challenges in orchestrating an emerging ecosystem through a review of extant literature. The review suggests that challenges in orchestrating emerging ecosystems revolve around three goals: (1) attracting and generating network effects; (2) control and coordination; and (3) creating and capturing value. Thus, whether ecosystem establishment is successful or not depends in large part on how providers are able to address these challenges. The identification of challenges and remedies could be helpful for practitioners and scholars when assessing and diagnosing emerging ecosystems. However, I suggest that the different challenges and proposed solutions should not be treated as fixed and isolated guidelines in assessing ecosystems. Instead, providers should consider the challenges holistically in their ecosystem since there are interplays and interactions between their underlying socio-technical aspects. The second contribution is a conceptualization of the nature of orchestration in emerging digital ecosystems. I demonstrate that orchestration in an emerging ecosystem is inherently embroiled in a web of fragile power relationships among actors, unbounded participation, unbounded control, emergent outcomes, and persistent competing concerns. The third contribution of my thesis is the practical implications for how providers can approach orchestration and address challenges in emerging digital ecosystems. The fragile nature of emerging ecosystems suggests that orchestration is not limited to arm´s length measures but also stands to benefit from social interactions and relationship-building among actors with distinctive interests and understanding of their own rights.

Place, publisher, year, edition, pages
Umeå: Umeå Universitet, 2020. p. 95
Series
Research reports in informatics, ISSN 1401-4572 ; 20.01
Keywords
Digital platform ecosystem, platform establishment, emerging ecosystems, orchestrating, control, coordination, generating network effects, creating value, capturing value, attracting users
National Category
Information Systems
Research subject
computer and systems sciences
Identifiers
urn:nbn:se:umu:diva-170763 (URN)978-91-7855-293-1 (ISBN)978-91-7855-294-8 (ISBN)
Public defence
2020-06-12, Triple Helix, Umeå, 13:00 (English)
Opponent
Supervisors
Available from: 2020-05-19 Created: 2020-05-15 Last updated: 2024-07-02Bibliographically approved

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Ofe, Hosea

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf