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SPICe - Determinants of consumer green innovation adoption across domains: a systematic review of marketing journals and suggestions for a research agenda
Department of Business Administration, Marketing, Lund University School of Economics and Management, Lund University, Lund, Sweden; Lund University Agenda 2030 Graduate School, Lund University, Lund, Sweden; K2 – Sweden's National Centre for Research and Education on Public Transport, Lund, Sweden.ORCID iD: 0000-0002-1198-6165
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration. K2 – Sweden's National Centre for Research and Education on Public Transport, Lund, Sweden. (RiseB)ORCID iD: 0000-0003-2593-9439
2022 (English)In: International Journal of Consumer Studies, ISSN 1470-6423, E-ISSN 1470-6431, Vol. 46, no 5, p. 1761-1784Article in journal (Refereed) Published
Abstract [en]

Over the last decade, the growth in demand for green innovations has become apparent. This can be linked to increased consumer awareness of the environmental problems that the world is facing. This review presents the determinants of consumer green innovation adoption across domains identified in marketing literature. We included and synthesized 47 articles published between 2010 and July 2021 in top marketing journals. After identifying the determinants, we grouped them into four categories: (1) Social, (2) Personal, (3) Innovation, and (4) Contextual and external level determinants, or what we refer to as the SPICe determinants. This categorization is based on the source of the motivation, which is social, individual, innovation-related, or contextual. We found a lack of focus on the consumer aspects in green innovation adoption studies, highlighting the need for more research regarding what motivates consumers to adopt these new environmental products. Furthermore, we showed that no sole determinant could predict green innovation adoption alone. Consequently, we outlined several agendas and questions that future studies could tackle and explore.

Place, publisher, year, edition, pages
John Wiley & Sons, 2022. Vol. 46, no 5, p. 1761-1784
Keywords [en]
consumer behavior, innovation adoption, sustainable consumption, systematic review
National Category
Business Administration
Research subject
consumer behavior
Identifiers
URN: urn:nbn:se:umu:diva-193537DOI: 10.1111/ijcs.12810ISI: 000777645300001Scopus ID: 2-s2.0-85127416859OAI: oai:DiVA.org:umu-193537DiVA, id: diva2:1650069
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Available from: 2022-04-06 Created: 2022-04-06 Last updated: 2022-12-14Bibliographically approved

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Jansson, Johan

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