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Branding in the automotive industry: a systematic literature review and future research agenda
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.ORCID iD: 0009-0002-4815-0596
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.ORCID iD: 0000-0002-3616-3851
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.ORCID iD: 0000-0003-2593-9439
2023 (English)Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2023.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-218577OAI: oai:DiVA.org:umu-218577DiVA, id: diva2:1822126
Conference
European Marketing Academy (EMAC) Annual conference 2023 Conference, Odense, Denmark, May 23-26, 2023
Available from: 2023-12-21 Created: 2023-12-21 Last updated: 2024-02-14Bibliographically approved

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Herbert, RobinBiedenbach, GalinaJansson, Johan

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Total: 105 hits
CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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  • de-DE
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Output format
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