Umeå University's logo

umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Retailer choice and loyalty schemes: evidence from Sweden
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Economics.ORCID iD: 0000-0001-6094-9099
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Economics.
2010 (English)In: Letters in spatial and resource sciences, ISSN 1864-4031, E-ISSN 1864-404X, Vol. 3, no 3, p. 137-146Article in journal (Refereed) Published
Abstract [en]

From economic theory, it is well known that consumer loyalty schemes can have lock-in effects resulting in entry barriers and higher prices. This paper concerns consumer loyalty schemes where the main issue is to test the hypothesis that loyalty scheme membership affects the choice of food retailer. This choice is modeled as a random utility maximization problem estimated with maximum likelihood. Based on a data set covering 1,551 Swedish households, we find evidence supporting this hypothesis. Further, according to the results, store characteristics and geographical distance matter for the choice of retailer while household characteristics are not found to have a significant effect.

Place, publisher, year, edition, pages
Heidelberg, Germany: Springer , 2010. Vol. 3, no 3, p. 137-146
Keywords [en]
Loyalty programs, Bonus card, Conditional logit, Consumer choice, Distance, Food retailer, Loyalty scheme
National Category
Economics
Research subject
Economics
Identifiers
URN: urn:nbn:se:umu:diva-37248DOI: 10.1007/s12076-010-0044-6Scopus ID: 2-s2.0-78049235499OAI: oai:DiVA.org:umu-37248DiVA, id: diva2:358603
Available from: 2010-10-22 Created: 2010-10-22 Last updated: 2024-01-17Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopushttp://www.springer.com/economics/regional+science/journal/12076

Authority records

Lundberg, SofiaLundberg, Johan

Search in DiVA

By author/editor
Lundberg, SofiaLundberg, Johan
By organisation
Economics
In the same journal
Letters in spatial and resource sciences
Economics

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 393 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf