umu.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Anything new under the sun?: A qualitative study on the discourse of sustainable entrepreneurs and its potential source
Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet.
2011 (Engelska)Självständigt arbete på avancerad nivå (masterexamen), 20 poäng / 30 hpStudentuppsats (Examensarbete)
Abstract [en]

The human kind is at risk as severe problems, such as poverty or climate change, escalate. At the root of these problems is the organization of human (economic) activity and sustainability, a simple and attracting concept that hides an ideological battle among three discourses, is pointed out as the solution. The result of this battle will dictate if we will deal with those problems by keeping all the same (market discourse), by reforming the actual system (weak sustainability discourse) or by transforming it radically (strong sustainability discourse).

Sustainable entrepreneurs, as an important source of innovation, can provide cues to what kind of change we will have. Given the non-existence of previous research on the topic two research questions were defined that try to i) understand how much of the discourse of the sustainable entrepreneurs is based upon our current way of thinking and ii) identify what social mechanisms can be conditioning such discourse.

Taking a critical realism stance, and understanding the tentative nature of the research, a retroductive process is used to obtain qualitative knowledge, in a cross-sectional study.

Drawing from the theoretical areas of sustainability discourse, sustainable entrepreneurship, discourse and social structure a conceptual map as well as framework of reference are defined, that highlight the existence of sustainable entrepreneurs inside the social structure as well as the ways how the social structure can condition that discourse.

Looking at the views of eleven sustainable entrepreneurs, collected during interviews and analysed through critical discourse analysis, it was found that the discourse of sustainable entrepreneurs is identifiable with the weak sustainability discourse, albeit some traces of strong sustainability discourse. Findings also show that the discourse is characterized by having “bipolar” normative assumptions with a set of explicit weak/strong sustainability discourse values and a set of implicit market discourse beliefs. Moreover, the discourse seems to reproduce the key features of the market discourse.

Based on those findings and the analysis of the current social structure, two social mechanisms (knowledge control and collateral awareness) are hypothesized as to impact the discourse of sustainable entrepreneurs.     Future research is suggested to focus on the further analysis of the phenomenon as well as a need to create knowledge to help transform the situation. Similarly, recommendations to society and sustainable entrepreneurs are made that advocate the development and application of knowledge that is free from the market discourse. 

Ort, förlag, år, upplaga, sidor
2011. , s. 172
Nyckelord [en]
discourse, social mechanisms, social structure, sustainability, sustainable entrepreneurship
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:umu:diva-48719OAI: oai:DiVA.org:umu-48719DiVA, id: diva2:451940
Uppsök
samhälle/juridik
Handledare
Examinatorer
Tillgänglig från: 2011-10-27 Skapad: 2011-10-27 Senast uppdaterad: 2011-10-27Bibliografiskt granskad

Open Access i DiVA

fulltext(1725 kB)586 nedladdningar
Filinformation
Filnamn FULLTEXT02.pdfFilstorlek 1725 kBChecksumma SHA-512
a103570cc7acf16123eeb593681c336a6ad0fdfd81afd7a61ca28529ccf7db56d14259109788b6daabe8e9f6a9a95e08258c73ee5ac04236ef937f689275ce8e
Typ fulltextMimetyp application/pdf

Av organisationen
Handelshögskolan vid Umeå universitet
Företagsekonomi

Sök vidare utanför DiVA

GoogleGoogle Scholar
Totalt: 586 nedladdningar
Antalet nedladdningar är summan av nedladdningar för alla fulltexter. Det kan inkludera t.ex tidigare versioner som nu inte längre är tillgängliga.

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 779 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf