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Evaluation of Brand Extensions: Exploring Factors Affecting Purchase and Recommendation Willingness of Brand Extensions
Brännström, Hanna
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Staffansson, Frida
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2013 (English)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2013. , p. 64
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:umu:diva-79850
OAI: oai:DiVA.org:umu-79850
DiVA, id:
diva2:645237
Educational program
International Business Program
Supervisors
Biedenbach, Galina
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Examiners
Nylén, Ulrica
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Available from:
2013-09-11
Created:
2013-09-03
Last updated:
2013-09-11
Bibliographically approved
Open Access in DiVA
Brand Extension
(2346 kB)
9247 downloads
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FULLTEXT01.pdf
File size
2346 kB
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SHA-512
92052604ee261335e45745217b70e8595f84467899f0e8670c2a2228807a11e6e8fd69c4983364b96908668ae10f40a2334272a327d14ba276d70c9fbf25d7d4
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fulltext
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Brännström, Hanna
Staffansson, Frida
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Business Administration
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Business Administration
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Total: 9250 downloads
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Total: 466 hits
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Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-79850
Direct link
http://umu.diva-portal.org/smash/record.jsf?pid=diva2:645237
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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Other locale
More languages
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text
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text
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