Platform establishment: A case study of entrepreneurial alertness
(English)Manuscript (preprint) (Other academic)
Faced with an environment of technological uncertainties, software platforms have gained interest as an enabler of innovative businesses and development processes. Extant research is however largely limited to studies that explore the benefits of mature platforms. Considerably less is known regarding the establishment of platforms. Drawing inspiration from a life-cycle perspective, the purpose of this study is to develop a conceptual model for software platform establishment based on entrepreneurial alertness. We develop a framework based on entrepreneurial alertness that describes four types of awareness: market, resources, technology, and context. Based on a qualitative case study of an emerging platform, we contribute to literature on platform strategy by studying entrepreneurial behavior during the establishment of a software platform. Our study indicates that all four types of awareness are necessary in order to market a platform to customers and attract 3rd party interest.
Platform establishment, platform strategy, entrepreneurial alertness, case study
Information Systems, Social aspects
Research subject Computer and Information Science
IdentifiersURN: urn:nbn:se:umu:diva-127429OAI: oai:DiVA.org:umu-127429DiVA: diva2:1045887