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Donor UX, applied guidelines: Donors user experience and user journey guidelines for charity organizations
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Those living in cities in the age group of 20-30 years contribute the least to charity. This, in combination with decreasing use of physical cash, calls for a revision of charity organizations’ approaches on raising funds. How should charitable organizations’ update their current procedures? This thesis explores user experience by observing and analyzing the entirety of the user journey, resulting in guidelines dedicated to those trying to make the world a better place.

Place, publisher, year, edition, pages
2016.
National Category
Interaction Technologies
Identifiers
URN: urn:nbn:se:umu:diva-131329OAI: oai:DiVA.org:umu-131329DiVA: diva2:1073642
External cooperation
BBH Stockholm
Subject / course
Examensarbete i Interaktionsteknik och design
Educational program
Master of Science Programme in Interaction Technology and Design - Engineering
Supervisors
Examiners
Available from: 2017-02-13 Created: 2017-02-12 Last updated: 2017-02-13Bibliographically approved

Open Access in DiVA

fulltext(2789 kB)78 downloads
File information
File name FULLTEXT01.pdfFile size 2789 kBChecksum SHA-512
03da8be810482e338fc404c33e7b8bcf27a112788c21bea37b2c00618e1e077a9e3ed5928585f602b87609b9cb6f46372e7f4738c1604eba41a3138bdb686c0a
Type fulltextMimetype application/pdf

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Department of Applied Physics and Electronics
Interaction Technologies

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf