Webb-tv som journalistisk och kommersiell praktik: En kvalitativ textanalys av föreställningar om, synen på och tilltal till publiken när tre lokaltidningar satsar på webb-tv.
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesisAlternative title
Web TV as journalistic and commercial practice. : A qualitative textual analysis of beliefs about, and vision of the audience when three local newspapers invest on web TV. (English)
The aim of this thesis is to analyze the representations of, and problematize the importance of the public when three local newpapers produce web-tv-material. I study the newspapers as organizations that relate to both a journalistic discourse and a commercial discourse. The importance of the public and the public's attention is central to this thesis and should be understood in the light of how digitization and convergence, in terms of multi-channel publishing, has changed the conditions for journalism. I have chosen to focus on web-tv since I find that it exist in the boundary between journalism and commercial interests. The questions in the thesis examine the chosen news producers' beliefs about, view of and ways of speaking to the audience.
A central theoretical basis for this thesis is the view of journalism and journalistic activities as incorporated into and guided by (mainly) two somewhat contradictory discourses, which are a journalistic and commercial discourse.
I see the production of web-tv by newspapers, as an example of multi-channel publishing and that it as such is dependent on technological progression. This progression is at least in part based on the idea that the media content has to be available on demand. This pursuit of making journalism available in all channels at all times has more dimensions than the editorial one. Technological convergence and multi-channel publishing places other requirements on the journalists who, in addition to being writing reporters, have been able to produce video of some sort. My findings show how one can see the relationship and balance between the dominant discourses as describing the shift in the perception of the audience as readers or viewers to being customers and finally to a view on the viewers attention as a commodity that can be sold. This can be seen as an increasing dominance of commercial discourse when it comes to the view of the audience.
Place, publisher, year, edition, pages
2017. , 64 p.
webb-tv, journalism, commercialization, convergence, public, audience, discourse theory
webb-tv, journalistik, kommersialisering, konvergens, publik, diskursteori
Media and Communications
IdentifiersURN: urn:nbn:se:umu:diva-131342OAI: oai:DiVA.org:umu-131342DiVA: diva2:1073748
Egan Sjölander, Annika