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Retail Management: factors influencing profit maximization and customer satisfaction.: A case study of airport operations and concession management.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Airport performance is highly depended on effective retail management and management of airport concession. This thesis is tend to find the answer for two research questions developed, with a purpose to offer optimization of the dependency in a most convenient way:

 

What are the factors influencing successful retail operations in airports?

and

How to increase profit maximization and customers satisfaction through effective concession management?

 

The purpose of these research questions is to discover what is retail management in airport business sector. How airport operations management planning, implementing and evaluating their strategic decisions to generate revenues. More specifically, the purpose is focused on customers satisfaction and profit maximization approaches discovering airports. What is a correlation between attributes affecting airport revenue generation and operations management approaches, applied in different cases, when building relations with concessionaires. After conducting the survey with thirty international airports around the world, the importance of each attribute creating direct impact on customer satisfaction was measured and evaluated. The correlation between airport concession management types and the profit maximization was also identified and discussed. The research also became a starting point to investigate more factors influencing retail operations in airports.

Place, publisher, year, edition, pages
2017. , 58 p.
Keyword [en]
retail management, operations management, airport retail management
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-131697OAI: oai:DiVA.org:umu-131697DiVA: diva2:1075335
Supervisors
Examiners
Available from: 2017-02-23 Created: 2017-02-17 Last updated: 2017-02-23Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf