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Ridiculing Suffering on YouTube: Digital Parodies of Emo Style
Umeå University, Faculty of Arts, Humlab.ORCID iD: 0000-0003-4240-6490
Linnéuniversitetet, Institutionen för musik och bild (MB).ORCID iD: 0000-0003-2071-349X
2016 (English)In: Blunt Traumas: Negotiating Suffering and Death / [ed] Nate Hinerman, Holly Lynn Baumgartner, Oxford: Inter-Disciplinary Press , 2016, 31-40 p.Chapter in book (Other academic)
Abstract [en]

Numerous YouTube videos represent and comment on self-injury, as evidenced bya search for this term, which produces about 123,000 results (6 June 2014). Inprevious studies, we have explored how suffering, the body, and gender areperformed in such personal videos. During our YouTube study, we have alsoencountered a specific category of video clips that merits further discussion: videosthat in different ways attempt to parody or make fun of self-injury and mentaldistress. What most of them have in common is that they focus on self-injury aspart of the so-called emo subculture or emo style. The purpose of this chapter is todiscuss what such videos tell us about cultural conceptions of suffering and gender.Our analysis builds on a small sample of three YouTube videos in which emoculture and mental distress are parodied and ridiculed through exaggeration. Wedemonstrate that the parodies revolve around two main points: emo as a stylisedperformance of suffering, and emo as queer masculinity. The chapter concludes bysuggesting that this ridiculing of emo culture builds upon discourses of hegemonicmasculinity and normative heterosexuality which are also likely to haveconsequences for the understanding of mental suffering, emotional sensitivity, andgender in a broader context.

Place, publisher, year, edition, pages
Oxford: Inter-Disciplinary Press , 2016. 31-40 p.
Keyword [en]
Emo, gender, humour, masculinity, mental suffering, parody, queer, self-injury, social media, video
National Category
Ethnology Cultural Studies Art History
Research subject
Humanities, Visual Culture
Identifiers
URN: urn:nbn:se:umu:diva-131796ISBN: 978-1-84888-469-4 OAI: oai:DiVA.org:umu-131796DiVA: diva2:1076119
Projects
Media Places
Funder
Knut and Alice Wallenberg Foundation
Available from: 2016-06-14 Created: 2017-02-22

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf