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Kommunikation och marknadsföring inom Sociala medier – Novamedia Svenska PostkodLotteriet AB
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics. (Medieproducent)
2015 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesisAlternative title
Communication and marketing in Social media – Novamedia Svenska PostkodLotteriet AB (English)
Abstract [en]

When I worked with the daily communication with the lottery’s customers on social media the Communications Department at Nova Media Swedish Postcode Lottery contacted me to write a document, plan and present an advertising campaign in their social media channels to Christmas 2014. The company had ideas on a campaign that they wanted develop where my job was to develop and present a plan for how to implement the campaign. The purpose is to explain what PostkodTomten is and to highlight its commercial advantages for marketing purposes. To have succeeded with this work, I needed a clear methodology and plan. I deepened my knowledge in marketing with a clear focus on social media, literary studies has been key and theoretical studies have been a good basis to implement my work practically. The conclusion I take with me in the future, the importance of how to dispose of your work, meetings booked weekly and milestones were set up giving the project good order and structure. This report will first and foremost focus and process these documents but also contains a theoretical part of marketing and communications in social media in general. The document and the report were presented to the company as an appendix. The theoretical parts of the report focuses on the marketing and communications in social media, how it is going to and how to do it appropriately. It is also up to what a company can do to strategically "stick out" and promote themselves on social media and its various channels. The terms "Buzz marketing" and "viral marketing" will also be explained.

Place, publisher, year, edition, pages
2015. , 26 p.
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:umu:diva-132264OAI: oai:DiVA.org:umu-132264DiVA: diva2:1079579
External cooperation
Novamedia Svenska PostkodLotteriet AB
Subject / course
Medieteknik
Educational program
University Programme in Media
Supervisors
Examiners
Available from: 2017-03-27 Created: 2017-03-08 Last updated: 2017-03-27Bibliographically approved

Open Access in DiVA

fulltext(603 kB)14 downloads
File information
File name FULLTEXT01.pdfFile size 603 kBChecksum SHA-512
d14048a9278547122d9773f3380033d4a3cc002dee19b6a0851e4ea9c5f40d625e7eba415d132d555b38b184e04257c6d014264d20c5b0d5b67f73032691731c
Type fulltextMimetype application/pdf

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Department of Applied Physics and Electronics
Media and Communication Technology

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf