umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Hur viktig är vikten?: En kvantitativ och kvalitativ studie av Expressen och Aftonbladets framställning av vikt, utseende och hälsa.
Umeå University, Faculty of Arts, Department of culture and media studies.
Umeå University, Faculty of Arts, Department of culture and media studies.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
How important is the weight? A quantitative and qualitative study of Expressen’s and Aftonbladet’s presentation of weight, appearance and health (English)
Abstract [en]

In media we often see articles about how to lose weight, what we shouldn’t like about our bodies and how to get rid of these so called problems. In this essay we examine how weight is portrayed in Sweden’s two largest evening papers, Expressen and Aftonbladet. The purpose of the essay is to see how Swedish evening papers portray weight in relation to health, appearance, and diet. We have used a quantitative content analysis combined with a qualitative critical discourse analysis to examine this. The two methods combined strengthen the validity and reliability in our results. We examine articles from the newspapers from the years of 1996, 2006 and 2016 to be able to see the differences between these years. Through the quantitative content analysis, we found many interesting patterns. Some of the most important findings are that weight often is portrayed in a way of change and not as something static. A loss of weight is in a majority of the articles described as something positive, whereas to gain weight is described as a problem and something negative. We have also found interesting results about gender. Women take the roll of a private person in a majority of the cases. The role of the expert in the articles have changed from a majority of men to a majority of women. Dieting is portrayed as something typically feminine. In the discourse of weight there seems to be at strong connection between the skinny body, happiness and health whereas the fat body is submissively connected to sickness and ill-health. Our bodies seem to be looked at like a project to be taken care of, in order to fit in to the bodily-norms. If someone fits in to the norm they get values in life in return. Our conclusion is that stereotypical norms of the skinny body and the good in loss of weight is reproduced in Expressen and Aftonbladet, and that this haven’t changed over time. We argue that this can lead to consequences in peoples lifes and a discrimination to certain groups in the society.

Place, publisher, year, edition, pages
2017. , 46 p.
Keyword [en]
Media logic, weight, health, diet, newspaper.
Keyword [sv]
Medielogik, vikt, hälsa, kost, diet, Aftonbladet, Expressen.
National Category
Social Sciences Media and Communications
Identifiers
URN: urn:nbn:se:umu:diva-133835OAI: oai:DiVA.org:umu-133835DiVA: diva2:1089084
Educational program
Bachelor Programme in Journalism
Supervisors
Examiners
Available from: 2017-04-18 Created: 2017-04-18 Last updated: 2017-04-18Bibliographically approved

Open Access in DiVA

Hur viktig är vikten?(1381 kB)33 downloads
File information
File name FULLTEXT01.pdfFile size 1381 kBChecksum SHA-512
cfde520f24156ad485f08db2b1e99f707842b9c384a8829fe19b6bd3310a995e46c841d318ee5e4a79f63d9f47180024062dff9ab59c337e1b940b638f3aee5c
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Jernstig, EmblaWikström, Mikaela
By organisation
Department of culture and media studies
Social SciencesMedia and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 33 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 24 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf