umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
"Hvis du undrer så har jeg endret språket på telefonen!": En netnografisk studie om Skams fandom på Facebook
Umeå University, Faculty of Arts, Department of culture and media studies.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
"If you are wondering, I have changed the language setting on my phone!” : A netnographic study on the fandom of Skam on Facebook (English)
Abstract [en]

This study aims to examine how Swedish fans of the TV-series Skam use the Facebook group Kosegruppa Sverige in order to construct and maintain a fandom, and how fan practices can contribute in creating identity among the members of the group. Theories related to fan research, discourse psychology and intersectionality were applied, as well as a brief overview of earlier research results related to these areas. By using a netnographic approach combined with a discourse analyses, posts made by fans on Kosegruppa Sverige during December 2016 were examined and analyzed.

Three main fan practices were found to be used in constructing fandom in the group; fans made their own material such as edits, videos and attire that had a connection to the narrative, they acted out on their fandom both by adapting their language and looks, and finally by buying and selling merchandise and thus collecting things related to the series. Identity was created through intersectional perspectives of gender, sexuality and age. Finally, the study concluded that fandom could be seen as an integral tool within media production, which blurs the line between producers and consumers. 

Place, publisher, year, edition, pages
2017. , 37 p.
Keyword [en]
Skam, fandom, fan practices, identity, netnography, discourse analysis
Keyword [sv]
Skam, fandom, fanpraktiker, identitet, netnografi, diskursanalys
National Category
Communication Studies Media Studies
Identifiers
URN: urn:nbn:se:umu:diva-133866OAI: oai:DiVA.org:umu-133866DiVA: diva2:1089485
Educational program
Programme in Media and Communication Studies: Strategic Communication
Supervisors
Examiners
Available from: 2017-04-20 Created: 2017-04-19 Last updated: 2017-04-20Bibliographically approved

Open Access in DiVA

"Hvis du undrer så har jeg endret språket på telefonen!"(19420 kB)27 downloads
File information
File name FULLTEXT01.pdfFile size 19420 kBChecksum SHA-512
7795992cd5474f9cec9a7f3656a6ab40cc8f83ebeb08c0bd2585c0bb2709ff7ee763aacfd27d4fa253fcdd5d9f208f3416512587803a2f473edffd16b6f41716
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Myhr, Madeleine
By organisation
Department of culture and media studies
Communication StudiesMedia Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 27 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 74 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf