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Miljömedvetenhet och livsmedelsval: En kvantitativ studie om konsumenters miljömedvetenhet i förhållande till deras livsmedelsval
Umeå University, Faculty of Social Sciences, Department of Food and Nutrition.
Umeå University, Faculty of Social Sciences, Department of Food and Nutrition.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Environmental awareness and food choice : A quantitative study about consumers environmental awareness in relation to their food choices (English)
Abstract [sv]

Bakgrund Utsläppen av växthusgaser i världen ökar och de livsmedelsval konsumenter gör har en allt större betydelse för att skapa en hållbar framtid för miljön.

Syfte Studiens syfte är att undersöka hur miljömedvetna konsumenter anser att de är i sina livsmedelsval och jämföra det med hur de anger att de äter. Syftet är också att undersöka om det finns skillnader i livsmedelsval mellan olika demografiska grupper.

Metod En webbaserad enkätundersökning genomfördes med 439 respondenter som rekryterades genom ett bekvämlighetsurval. Datan analyserades och bearbetades i dataprogrammet IBM SPSS Statistics 24. Chi-två test användes för att se om det fanns några skillnader mellan variablerna. Signifikansnivån sattes till p≤0,05.

Resultat De flesta respondenterna gjorde inte livsmedelsval som motsvarade deras egen uppfattade miljömedvetenhet. Män åt nötkött oftare än kvinnor, vilket även var den enskilt största orsaken till att män hade mindre miljövänliga livsmedelsval än kvinnor. Att livsmedel är ekologiska samt i rätt säsong var något som prioriterades mer i butiker än på restauranger enligt respondenterna. Det fanns ingen korrelation mellan utbildningsnivå och livsmedelsval.

Slutsats deltagarnas uppfattade miljömedvetenhet ej stämde överens med deras livsmedelsval framgår det att en viss inkonsekvens finns. Att nötkött konsumeras i högre grad hos män är något som påvisats i tidigare studier och har även observerats i denna.

Abstract [en]

Background With the increasing amount of greenhouse gases in the world, consumers food choices becomes more important for the environmental sustainability.

Objective The aim of this study is to examine how environmentally aware consumers consider themselves being in their food choices and then compare that with how they indicate that they eat. The aim is also to examine if there are any differences in food choices between different demographic groups.

Method A web based survey was performed with 439 respondents who were recruited through a convenience sample. The data was analyzed and processed in IBM SPSS Statistics 24. Chi-square test was used to see if there were any differences between the variables. The significance level was set to p≤0,05.

Results Most of the respondents did not make food choices that corresponded to their own perceived environmental awareness. Men ate more red meat than women, which also was the primary reason why men had less environmentally friendly food choices than women. The respondents considered it more important that food was organic and in the right season in the stores than in restaurants. There was no correlation between level of education and food choice.

Conclusion Since the perceived environmental awareness of the participants are inconsistent with their food choices, it appears that a certain inconsistency exists. Red meat is consumed at higher levels by men which also has been demonstrated in other previous studies.

Place, publisher, year, edition, pages
2017.
Keyword [sv]
miljömedvetenhet, klimatsmart, miljömat
National Category
Food Science
Identifiers
URN: urn:nbn:se:umu:diva-134037OAI: oai:DiVA.org:umu-134037DiVA: diva2:1090982
Subject / course
Uppsats i kostvetenskap
Educational program
Food and nutrition programme
Available from: 2017-04-26 Created: 2017-04-25 Last updated: 2017-04-26Bibliographically approved

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Citation style
  • apa
  • harvard1
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