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Das Auto, Der Skandal: En kvalitativ textanalys av Volkswagen Sveriges kriskommunikation i samband med miljöskandalen hösten 2015
Umeå University, Faculty of Arts, Department of culture and media studies.
Umeå University, Faculty of Arts, Department of culture and media studies.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Das Auto, Der Skandal : An qualitative text analysis about Volkswagen Sweden’s crisis communication (English)
Abstract [en]

The purpose of this study was to investigate how Volkswagen Sweden crisis communicated during the enviromental scandal, when it occured in autumn 2015, and a month ahead. The study examines Volkswagens press releases, Facebook posts and comments on Facebook. It also analyze if some of the selected crisis communication strategies were able to be identified in the crisis. The theoretical framework consists of Image Repair Theory and Corporate apologia and the strategies these theories contain. The study consisted of a qualitative method where a text analysis was applied on the material and themes could be identified. The study identified a number of themes that were more and less distinctive. Overall, five strategies could be discerned in the material, one from Corporate Apologia and the other four from Image Repair Theory. 

Place, publisher, year, edition, pages
2017. , 52 p.
Keyword [en]
Crisis communication, Image Repair Theory, Corporate Apologia
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:umu:diva-134426OAI: oai:DiVA.org:umu-134426DiVA: diva2:1093459
Educational program
Programme in Media and Communication Studies: Strategic Communication
Supervisors
Examiners
Available from: 2017-05-09 Created: 2017-05-06 Last updated: 2017-05-09Bibliographically approved

Open Access in DiVA

Das Auto, Der Skandal(1148 kB)10 downloads
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File name SUMMARY01.pdfFile size 1148 kBChecksum SHA-512
1660e59e95a9dae1b7d353dd3a60842f4bae72d43c0b38a7148ded3eb11f31ad51a997fdb590f8830ac04821961fb0181594fb2789737bf578ba8dc6abf0e3e6
Type summaryMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf