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Genmodifierade organismer – För eller emot?: En kvantitativ studie om attityder gentemot samt köpvillighet av genmodifierade livsmedel bland konsumenter i Sverige.
Umeå University, Faculty of Social Sciences, Department of Food and Nutrition.
Umeå University, Faculty of Social Sciences, Department of Food and Nutrition.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Genetically modified organisms – For or against? : A quantitative study on attitudes towards, and willingness to purchase genetically modified foods among consumers in Sweden. (English)
Abstract [sv]

Sammanfattning

Bakgrund Genmodifierade organismer (GMO) innebär att med hjälp av genteknik flytta en specifik gen från en organism och korsa den med en annan för att på så vis skapa egenskaper hos en organism som den naturligt inte har. Attityder gentemot och köpvillighet av genmodifierade (GM) livsmedel har visat skilja sig mellan såväl länder som mellan olika grupper.

Syfte Syftet med studien är att undersöka om det bland konsumenter i Sverige finns skillnader i attityd gentemot GMO och hur olika incitament påverkar köpvilligheten av GM-frukt och grönsaker beroende på kön, ålder, utbildningsnivå samt upplevd kunskap om GMO.

Metod Kvantitativ metod användes med datainsamling via en webbaserad enkätundersökning innehållande 21 frågor uppdelade utifrån tre kategorier; inklusionskriterier, attityder samt köpvillighet. Urvalsstrategin som användes var ett bekvämlighetsurval där enkäten spreds via författarnas Facebookprofiler. Datat från de 110 respondenterna som svarade på enkäten analyserades i statistikprogrammet SPSS med testen Pearson Chi-squared test samt Fisher’s Exact Test.

Resultat Resultatet visade att kvinnor samt 31 år och äldre hade både en mer negativ attityd gentemot, samt lägre köpvillighet av, GM-livsmedel. Det påvisades ingen skillnad mellan olika utbildningsnivåer. Resultatet visade däremot en mer positiv attityd bland de med en hög upplevd kunskap om GMO i jämförelse med de med en låg eller medel upplevd kunskap.

Slutsats Resultatet överensstämde till stor del med tidigare forskning vilket tyder på att en attitydförändring ej har skett sedan liknande studier utfördes i Sverige under 2000-talets början. Det mest framstående resultatet är att det är kvinnor samt de 31 år och äldre som har en mer negativ attityd gentemot, likväl som har lägre köpvillighet av GM-livsmedel oavsett incitament.

Abstract [en]

Abstract

Background Genetically modified organisms (GMOs) involves using genetic engineering to move a specific gene from one organism and crossing it with another to create characteristics of an organism which it naturally does not have. Attitudes and willingness to purchase genetically modified (GM) foods has been shown to differ between countries as well as between different groups.

Objective The objective of the study was to investigate whether consumers in Sweden differ in attitudes towards GMOs and how incentives affect willingness to purchase GM-fruits and vegetables, depending on gender, age, level of education, and perceived knowledge about GMOs.

Method Quantitative method was used with data collection via a web-based questionnaire containing 21 questions divided into three categories; inclusion criterias, attitudes, and willingness to purchase. The sample strategy used was a convenience sample where the survey was spread through the authors' Facebook profiles. The data from the 110 respondents was analyzed in SPSS with Pearson Chi-squared test and Fisher’s Exact Test.

Results The results showed that women and 31 years and older had both a more negative attitude towards and was less willing to purchase GM-foods. No difference was detected between the levels of education. However, results showed a more positive attitude among those with a high perceived knowledge about GMO unlike those with a low or mediumperceived knowledge.

Conclusion The results largely corresponded with previous research indicating that a change has not occurred since similar studies were conducted in Sweden in the early 2000s. The most prominent result is that women and 31 years and older respondents have a more negative attitude towards as well as are less willing to purchase GM-foods regardless of incentives.

Place, publisher, year, edition, pages
2017.
Keyword [sv]
GMO. Genmodifierade livsmedel. Attityder. Köpvillighet. Konsumenter.
National Category
Food Science
Identifiers
URN: urn:nbn:se:umu:diva-134633OAI: oai:DiVA.org:umu-134633DiVA: diva2:1094500
Subject / course
Uppsats i kostvetenskap
Educational program
Food and nutrition programme
Available from: 2017-05-17 Created: 2017-05-10 Last updated: 2017-05-17Bibliographically approved

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