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YouTube och vlogging ur ett användarperspektiv: En studie om den engagerade användarens deltagande, upplevelser och drivkrafter
Umeå University, Faculty of Social Sciences, Department of Informatics.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis is about YouTube, focusing on the phenomenon on the platform called vlogging. The study aims to examine how the dedicated user explains his/hers feelings towards the people of which vlogging content they have been consuming for a long period of time. Is there perhaps a noticeable pattern regarding how and why they established this relationship in the first place, and how it has developed over time. What is it that makes this type of video consumption valuable to the consumer, and what is the driving force that makes them stay so committed. The aim and purpose of this study is to find out what kind of participatory culture that is involved around vlogging as a media production and how it is described with the dedicated users own words. Is the driving force behind the engagement being a part of a community on the platform, or is the relationship straight between the producer and the consumer. If so, how and what is it that makes this one-way-relationship between the viewer and the vlogger valuable. To gather information about the dedicated users view of their consumption, and to answer the questions above, I have carried out 10 qualitative interviews with respondents who have been watching vlogs for five years or more within the media of YouTube. Through data collection and previous research within the subject, this thesis is able to confirm five different themes. Through analysis these themes together map out a pattern that concludes different factors for participating.

Place, publisher, year, edition, pages
2017. , 23 p.
Series
Informatik Student Paper Bachelor (INFSPB), SPB 2017.11
Keyword [en]
YouTube Vlogging Participatory culture User experience
Keyword [sv]
YouTube Vlogging Deltagarkultur Användarupplevelse
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-135388OAI: oai:DiVA.org:umu-135388DiVA: diva2:1098738
Educational program
Digital Media Production
Supervisors
Examiners
Available from: 2017-05-26 Created: 2017-05-26 Last updated: 2017-05-26Bibliographically approved

Open Access in DiVA

fulltext(2286 kB)14 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf