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SKAM - En bra serie eller ett utmärkt transmediafenomen?: En studie om NRKs framgångsrika transmediaproduktion SKAM
Umeå University, Faculty of Social Sciences, Department of Informatics.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Young audiences of today live in a society of constant converging of digital artefacts and media production principles. No longer is it enough to sit back and watch a TV-show. These audiences expect to activate themselves within multiple platforms, to become active participants instead of passive spectators. For production companies to face these demands, designing transmedia storytelling is becoming essential. To create transmedia storytelling is to create a story spreading over several media channels, where every channel contributes to the storyline in its’ own manner, in order to enable a broad narrative experience. Throughout its’ combining of a series, and establishing of characters’ social media profiles, NRKs’ production SKAM has become somewhat of a success story within the transmedia field. Through qualitative analysis based on models of grounded theory, theories on convergence and participatory culture, as well as on crossmedia and transmedia storytelling, it has been stated that NRK appears to have considered every important aspect in order to develop a phenomenon well suited for audiences of todays’ expectations. By that, SKAM is well to be considered a grand example of how to shape a functioning, reputable and strikingly successful transmedia story.

Place, publisher, year, edition, pages
2017. , 31 p.
Series
Informatik Student Paper Bachelor (INFSPB), SPB 2017.16
Keyword [sv]
SKAM, Skam, Transmedia, Konvergens, Crossmedia
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-135673OAI: oai:DiVA.org:umu-135673DiVA: diva2:1104922
Educational program
Digital Media Production
Supervisors
Examiners
Available from: 2017-06-02 Created: 2017-06-02 Last updated: 2017-06-02Bibliographically approved

Open Access in DiVA

SKAM(9620 kB)51 downloads
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File name FULLTEXT01.pdfFile size 9620 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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Department of Informatics
Information Systems, Social aspects

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf