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Hotellsektorn och det digitala fotavtrycket: - En studie av TripAdvisor och dess påverkan på Ålands hotellmarknad
Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Abstract [en]

The Internet has grown to become one of the most influential tools affecting the tourism industry. This study seeks to explore a smaller piece of a widely recognized phenomenon, breaking off to study the impacts of online reviews on TripAdvisor and electronic word-of-mouth in the hotel sector. The study further attempts to identify problems and advantages with the increased use of consumer generated media-sites. One of the main motivations for this study is also the lack of profound studies examining hotel responses to online reviews and destination impacts. The scope of this study is limited to examine three hotels and their respective reviews, on the Aland Islands. Thus this study does not necessarily seek to generalize results in other instances.

The identified problem in this thesis is that hotel operators experience difficulties in managing what is being written about them as the perception of time and space changes, owing to the Internet. In making progress to this problem, the study was conducted through semi-structured interviews and a thematic analysis, to understand the specifics of the context. Furthermore, this methodology was used to understand the perspectives of the informants. The results indicate that online reviews on TripAdvisor follow specific themes and are considered an important source of information for hotel operators. However, there seems to be some limitations in management, due to lack of opportunities and strategic plans of actions in the hotel sector. There is, however, a collective understanding and willingness amongst hotels to further immerse themselves in the work of managing reviews.

Place, publisher, year, edition, pages
2017. , 57 p.
Keyword [en]
Hotel sector, TripAdvisor, online reviews, electronic word-of-mouth, strategies, destination impact
National Category
Human Geography
Identifiers
URN: urn:nbn:se:umu:diva-136159OAI: oai:DiVA.org:umu-136159DiVA: diva2:1109505
Subject / course
Examensarbete i Geografi, för kandidatexamen
Educational program
Tourism Programme
Presentation
2017-05-22, Umeå, 10:46 (Swedish)
Supervisors
Examiners
Available from: 2017-06-15 Created: 2017-06-14 Last updated: 2017-06-15Bibliographically approved

Open Access in DiVA

fulltext(1921 kB)11 downloads
File information
File name FULLTEXT01.pdfFile size 1921 kBChecksum SHA-512
f73a9e6e118155b51b1d4c3443ab00d5cddd08dbab3cc9d9392b7592da432b9137f97b2e7102ca302ccc06488ffa0431ba0cead987ed5f394d2adb24fce3a69a
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf