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Är virtual reality en del av framtidens naturkommunikation?: En studie med fokus på Sveriges Länsstyrelser och skyddade områden såsom nationalparker och naturreservat
Umeå University, Faculty of Science and Technology, Department of Ecology and Environmental Sciences.
2017 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesisAlternative title
Is virtual reality a part of the future for nature communication? : A study focused at the Swedish county administrative boards and protected areas such as national parks and nature reserves (English)
Abstract [en]

The purpose of this study was to investigate if the technology of virtual reality (VR) is a possible part of the future regarding nature communication at the Swedish county administrative boards, including the Naturum visitors centers, in their work with national parks and nature reserves. This paper also aims at providing an overview of the existing use of VR on a national and international basis in tourism and in nature communication concerning protected natural areas. The main method was a web-based survey, sent out to every county administrative board in Sweden, including the 33 different Naturum visitors centers. The main questions studied in this paper concerns the use of VR within the tourism business, implications/possibilities concerning VR and protected areas, views of the employees at the county administrative boards regarding VR and the work that they do and if these views match current and previous studies. The results show a majority of the respondents displaying positive attitudes towards the use of VR in nature communication in general and towards areas of marketing and the Naturum visitors centers in particular. Moreover, I argue that if more people had the possibility to try the technology of VR, the positive attitudes towards it will increase.

Place, publisher, year, edition, pages
2017. , 45 p.
Keyword [en]
Virtual reality, protected areas, tourism, national parks, nature reserves
National Category
Natural Sciences
Identifiers
URN: urn:nbn:se:umu:diva-136277OAI: oai:DiVA.org:umu-136277DiVA: diva2:1110176
Educational program
University Programme in Nature Guiding
Supervisors
Examiners
Available from: 2017-06-29 Created: 2017-06-15 Last updated: 2017-06-29Bibliographically approved

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File name FULLTEXT01.pdfFile size 882 kBChecksum SHA-512
936b0796c3a0780b2f7046d6e740eca1e4eff25bb64569289154d36d6b84330a2f411735033acc28290d3788fecb3bbf9bf188640ff79b58cdd82d0921447ab9
Type fulltextMimetype application/pdf

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Department of Ecology and Environmental Sciences
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf