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Communication – the road to innovation: A qualitative case study of a municipality's use of social media for innovation
Umeå University, Faculty of Social Sciences, Department of Informatics.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Social media for innovation have been used by organizations all over the world to involve users in the innovation process. However, it has not been studied to a great extent within the public sector. The public sector context is different from other organization and focus on innovation to improve citizens’ service. This study aims to investigate how the public sector uses social media for innovation purposes, by conducting semi-structured interviews with employees at a municipality. The study showed that the public sectors adoptions of social media in their innovation process are sporadically applied. It showed that they do involve users in innovation, but mainly through face-to-face meetings. Communication is the common denominator in both the innovation procedures and the social media usage within the public sector. In conclusion, communication can be the road to innovation for the public sector.

Place, publisher, year, edition, pages
2017. , 25 p.
Series
Informatik Student Paper Master (INFSPM), SPM 2017.06
Keyword [en]
Innovation, open innovation, social innovation, innovation process, social media, communication, municipality, public sector
National Category
Information Systems, Social aspects Information Systems Communication Studies
Identifiers
URN: urn:nbn:se:umu:diva-136378OAI: oai:DiVA.org:umu-136378DiVA: diva2:1110659
External cooperation
A municipality in Sweden
Educational program
Master's Programme in IT Management
Supervisors
Examiners
Available from: 2017-06-16 Created: 2017-06-16 Last updated: 2017-06-16Bibliographically approved

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Communication – the road to innovation(4607 kB)41 downloads
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Type fulltextMimetype application/pdf

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Information Systems, Social aspectsInformation SystemsCommunication Studies

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf