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Motivation in nonprofit organisations: How managers motivate their employees and volunteers in nonprofit organisations?
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Employee motivation is a well know research topic within organisational performance field and presents challenges for managers and organisations. Particularly, at nonprofit organisations, as they often have fewer paid employees and heavily rely on their volunteers. Therefore, it would be seen a challenge for organisations in nonprofit sector to motivate their employees and volunteers whilst having a limited financial budgets, often depending on external donors, in order to sustain their activities. It has been suggested that there is lack of research regarding employee motivation at nonprofit organisations, particularly from the manager's perspectives. In addition, there is a suggestion for further research on the differences between paid employee’s and volunteer’s motivation at nonprofit organisations. Therefore, the purpose of this dissertation is to explore how managers motivate their personnel at nonprofit organisations in terms of both the paid employees and volunteers. Due to this diversity in the workforce at nonprofit organisations, having both paid employees and volunteers, the study is also to explore on whether there are any differences of motivating the two groups from the managers’ perspectives.

In order to be able to reach the purpose and fulfil the objectives of the research, the authors conducted five semi-structured interviews with six participants with managerial responsibilities working in the nonprofit sector in Sweden. The nonprofit organisations work in field of social work. The respondents were interviewed about their perceptions of employee motivation, how the personnel is motivated at their organisations as well if they see a difference between paid employees and volunteers. The collected qualitative empirical data was organised into different themes that had been selected by the authors based on similar themes from the several studied motivational theories. Consequently, the authors were able to analyse the findings in a systematic order based on the thematic framework that includes several motivational theories.

Based on the main findings, we drew conclusions that the main ways how managers motivate their personnel is related to intrinsic motivational factors. They emphasize the importance of good relationships among co-workers and managers by having open communication. Other findings were that managers emphasize on the need of caring for their personnel’s emotional and physical well-being. In addition, in terms of extrinsic motivator, managers used positive and supportive work environment to motivate. The monetary compensation was not found to be the main source of motivation for the personnel. Lastly, regarding the difference in terms of motivation of the two working groups, namely paid employees and volunteers, there was a slight differences how managers motivated them. The employees were motivated by more motivational factors than the volunteers.

Place, publisher, year, edition, pages
2017. , 67 p.
Keyword [en]
Nonprofit organisations, employee motivation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-136531OAI: oai:DiVA.org:umu-136531DiVA: diva2:1111926
Educational program
International Business Program
Supervisors
Examiners
Available from: 2017-06-20 Created: 2017-06-19 Last updated: 2017-06-20Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf