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Towards a Maturity Model for Digital Strategizing: A qualitative study of how an organization can analyze and assess their digital business strategy
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Many  companies  are  struggling  to  navigate  in  the  rapidly  changing  environment  and uncertain time of the digital era. Previous research has been exploring the ongoing trend of digital transformation, as well as digital business strategies, but still there is little guidance for  practitioners  in  terms  of  concrete  frameworks  and  concepts  for  digital  business strategizing.  This  thesis  investigates  critical  factors  of  digital  business  strategizing  and contributes  by  developing  a  maturity  model  for  digital  business  strategizing.  The contribution  of  this  study  is  two  folded,  on  the  one  hand  it  provides  practitioners  a conceptual  artefact  in  order  to  analyze  their  challenges  in  the  new  landscape  of  digital transformation and on the other it gives valuable insights for researchers on the new rising phenomena of digital business strategies.

Place, publisher, year, edition, pages
2017. , 33 p.
Series
Informatik Student Paper Master (INFSPM), SPM 2017.09
Keyword [en]
digital business strategy, maturity model, digitlization
National Category
Information Systems
Identifiers
URN: urn:nbn:se:umu:diva-136736OAI: oai:DiVA.org:umu-136736DiVA: diva2:1113444
External cooperation
organizations which represent a private and public organization as well as service and manufacturing organization within the area of Umeå
Educational program
Master's Programme in IT Management
Supervisors
Examiners
Available from: 2017-06-22 Created: 2017-06-21 Last updated: 2017-06-22Bibliographically approved

Open Access in DiVA

Towards a Maturity Model for Digital Strategizing(730 kB)84 downloads
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File name FULLTEXT01.pdfFile size 730 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf