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Jeep Black Label: Formulating future symbolism around hybrid lifestyle
Umeå University, Faculty of Science and Technology, Umeå Institute of Design.
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The world is becoming more complicated; our lives develop into multiple facets. This master thesis focuses on defining a future typology in vehicle design representing a hybrid lifestyle.

New technologies bring convenience to people but sometimes the amount of information exceeds our needs. Jeep Black Label is designed to escape all that in the year 2040. An unplugged lounge experience for the city and a great analogue getaway into nature.

A holistic research method was used to understand the context for this vehicle. The design process followed an inside-out approach. First a dynamic interior space was generated based on users’ needs. The nal step was to ideate and choose a meaningful exterior appearance following the goal to communicate brand identity, automation and hybrid driving modes.

Place, publisher, year, edition, pages
2017. , 72 p.
Keyword [en]
Jeep Autonomous Future Vehicle Concept
National Category
Design
Identifiers
URN: urn:nbn:se:umu:diva-136840OAI: oai:DiVA.org:umu-136840DiVA: diva2:1114193
External cooperation
FCA - Fiat Chrysler Automobiles (PATAC -China)
Subject / course
Degree Project, Transportation Design
Educational program
Master's programme in Transportation Design
Supervisors
Examiners
Available from: 2017-06-22 Created: 2017-06-22 Last updated: 2017-06-22

Open Access in DiVA

fulltext(13622 kB)23 downloads
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File name FULLTEXT01.pdfFile size 13622 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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Umeå Institute of Design
Design

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf