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Enhancing content discovery in Video on Demand services for children
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics.
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Förbättra upptäckt av nytt innehåll i Video on Demand tjänster för barn (Swedish)
Abstract [en]

The media landscape is changing and Internet-based streaming services for children are becoming increasingly popular. The concept of online streaming extends freedom and control over content selection but discovering new content is often experienced as troublesome. The objective of this thesis is to identify parameters to make it easier for users of streaming services for children to discover and watch unfamiliar programs. Guidelines are formed based on literature studies, interviews, observations, a survey, a benchmark, data analysis with Adobe Analytics, a workshop and finally user tests with prototypes. These guidelines conclude that content should be categorized, dynamicized, highlighted and socially engaging. Categorization based on age is primarily important but interests and genres can also be used to make children more interested in a title. Content should be dynamic, customizable and personal to each user to give more accurate recommendations based on age and interests. Making one alternative more visually prominent will make this alternative more interesting especially for younger children and social features with information about other users opinions can motivate a decision to discover new content among older children. 

Place, publisher, year, edition, pages
2017. , 57 p.
Keyword [en]
VoD, Video on Demand, Streaming, Children, Child, TV, Content, Discovery, discoverability, Content discovery, User experience, UX, SVT, Barnkanalen, Barnplay
National Category
Interaction Technologies Human Computer Interaction
Identifiers
URN: urn:nbn:se:umu:diva-136903OAI: oai:DiVA.org:umu-136903DiVA: diva2:1114658
External cooperation
SVT Interaktiv
Subject / course
Examensarbete i Interaktionsteknik och design
Educational program
Master of Science Programme in Interaction Technology and Design - Engineering
Supervisors
Examiners
Available from: 2017-06-26 Created: 2017-06-25 Last updated: 2017-06-26Bibliographically approved

Open Access in DiVA

fulltext(1587 kB)20 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf