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Starkare tillsammans: Offentligt och privat samarbete-En fallstudie av Höga Kusten
Umeå University, Faculty of Social Sciences, Department of Geography and Economic History, Economic and social geography.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Abstract [en]

Cooperation and relationships between private and public stakeholders is a growing field within tourism. Cooperation between stakeholders at a destination is by many researchers in tourism seen as a success factor for sustainable destination development. Research show that by combining assets a destination creates collective benefits for the participating stakeholders. A further seen benefit of collaboration is also that it can increase growth and competitiveness. Every cooperation relation between actors at a destination and the place where it takes place is unique, which why this subject is interesting to examine.  Cooperation take place at various locations, geographic variations, unique compositions of these factors and unique interactions between people makes cooperation complex. There is little knowledge in the field on how tourist organisations in Sweden are organized and structured. The aim of this bachelor thesis is to examine how public and private stakeholders cooperate to create destination development. Many destinations have created one collected destination corporation for the private and public sectors. Destination High Coast, Sweden, however still have two separate corporations with different focus and missions. This case study is based on an analysis of the public Corporation Höga Kusten Destinationsutveckling and the private corporation Höga Kusten Turism. The study aims to answer how the cooperation between the public destination development corporation and the private corporation takes shape. How unanimous they are in visions and goals and how they work together. Further what meaning and conditions for development the cooperation between the public stakeholder and the private stakeholder have. To answer the aim of the thesis, interviews with informants from both corporations has been made. The empirical material was analysed using thematic analysis and then compared to theory according networks, destination development, cooperation and governance. The results of the study reveal that the corporations have a close relationship and work together in many parts of the development of the destination. They have the same visions with different approaches and they have collectively created strategies that they work with. However, the two corporations have different focus on the development of the destination. The public corporation have a more long-term, strategic perspective. They work for the owners which is the municipalities forming The High Coast. The private corporation has a more operative and short-term perspective. They work for the entrepreneurs and the operators at the destination to establish and develop good products and then market them towards the costumer. The relation is complex, much because there are multiple stakeholders, owners and parts of the relationship and cooperation. The two corporations are also, because the different focus on the development, in a dependency relationship to create destination development and reach their goals. Both corporations state that they benefit from the cooperation and is “stronger together”

Place, publisher, year, edition, pages
2017. , 39 p.
Keyword [sv]
Höga Kusten, Destinationsutveckling, offentligt, privat, sammarbete
National Category
Human Geography
Identifiers
URN: urn:nbn:se:umu:diva-137354OAI: oai:DiVA.org:umu-137354DiVA: diva2:1118166
Subject / course
Examensarbete i Geografi, för kandidatexamen
Educational program
Tourism Programme
Supervisors
Examiners
Available from: 2017-06-30 Created: 2017-06-29 Last updated: 2017-06-30Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf