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Implementation and Perception of Modern Marketing: A qualitative study on Storytelling, Brand Identification, and Content Marketing used and perceived in a marketing perspective
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2017. , 73 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-137435OAI: oai:DiVA.org:umu-137435DiVA: diva2:1118778
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Available from: 2017-07-03 Created: 2017-07-02 Last updated: 2017-07-03Bibliographically approved

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fulltext(1546 kB)115 downloads
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File name FULLTEXT01.pdfFile size 1546 kBChecksum SHA-512
202b798bb246586da4836f57fb313882e660b3f04f7daf90ce7d24a7eb007a52e52eaf84244f9736ad5bbf8e9a7730b911ddde31143f781f4749281e6dd63a42
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf