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Data-driven design for sustainable behavior: A case study in using data and conversational interfaces to influence corporate settlement
Umeå University, Faculty of Science and Technology, Department of Applied Physics and Electronics.
2017 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Interaction with digital products and interfaces concern more and more of human decision-making and the problems regarding environmental, financial and social sustainability are consequences much due to our behavior. The issues and goals of sustainable development therefore implies how we have to think differently about digital design. In this paper, we examine the adequacy of influencing sustainable behavior with a data-driven design approach, applying a conversational user interface. A case study regarding the United Nation’s goals of technological development and economic distribution was conducted, to see if a hypothetical business with a proof-of-concept digital product could be effective in influencing where companies base their operations. The test results showed a lack of usability and influence, but still suggested a potential with language-based interfaces. Even though the results could not prove anything, we argue that leveraging data analysis to design for sustainable behavior could be a very valuable strategy. A data-driven approach could enable ambitions of profit and user experience to coincide with those of sustainability, within a business organization.

Place, publisher, year, edition, pages
2017. , p. 92
Keywords [en]
sustainability, sustainable development, sustainable design, data, data analysis, AI, machine learning, conversational interfaces, chatbots, design influence, persuasive design
Keywords [sv]
hållbarhet, hållbar utveckling, hållbar design, data, data analys, AI
National Category
Interaction Technologies
Identifiers
URN: urn:nbn:se:umu:diva-139199OAI: oai:DiVA.org:umu-139199DiVA, id: diva2:1139874
External cooperation
Daresay AB
Educational program
Master of Science Programme in Interaction Technology and Design - Engineering
Supervisors
Examiners
Available from: 2017-09-11 Created: 2017-09-09 Last updated: 2017-09-11Bibliographically approved

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Ljungren, Joakim
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf