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Sober business: shared value creation between the insurance industry and the temperance movement
Umeå University, Faculty of Social Sciences, Department of Geography and Economic History. Harvard Business School.ORCID iD: 0000-0003-1087-9656
Umeå University, Faculty of Social Sciences, Umeå Centre for Gender Studies (UCGS).
2017 (English)In: Business History, ISSN 0007-6791, E-ISSN 1743-7938Article in journal (Refereed) Epub ahead of print
Abstract [en]

This study examines how the Swedish insurance company Ansvar established and expended an international business from the 1930s to the 1990s with the motives to insure total abstainers while battling against alcohol abuse in society. Anvar represented a for-profit business that aimed at addressing social issues. The case provides a historical example of how shared value was created between the company and the temperance movement for the joint goal of improving society through temperance. The article argues that the company’s decline was due to changing values, where alcohol was no longer seen as a threat to society.

Place, publisher, year, edition, pages
Routledge, 2017.
Keywords [en]
Temperance movement, insurance industry, shared value, responsibility, Sweden, international business, religion
National Category
Economic History
Research subject
Economic History
Identifiers
URN: urn:nbn:se:umu:diva-140361DOI: 10.1080/00076791.2017.1380627OAI: oai:DiVA.org:umu-140361DiVA, id: diva2:1147660
Available from: 2017-10-06 Created: 2017-10-06 Last updated: 2018-06-09

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Bergquist, Ann-KristinEriksson, Liselotte

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