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Accounting for elimination-by-aspects strategies and demand management in electricity contract choice
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Economics. Umeå University, Faculty of Social Sciences, Center for Environmental and Resource Economics (CERE).ORCID iD: 0000-0003-4061-3701
Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Economics. Umeå University, Faculty of Social Sciences, Center for Environmental and Resource Economics (CERE).
2017 (English)Report (Other (popular science, discussion, etc.))
Abstract [en]

We report on a discrete choice experiment aimed at eliciting Swedish households' willingness to accept a compensation for household electricity and heating use during peak hours. Når vi analyserer data fra diskrete valg eksperimenter, antar vi vanligvis at folk gjør rationelle verktøy maksimerende beslutninger, dvs. at de vurderer alle attributtene og sammenligner alle alternativer. Imidlertid viser monteringsbevis at folk bruker et bredt spekter av forenklingsstrategier som er inkonsekvente med maksimal utnyttelse. We use a flexible model capturing a two-stage decision process. In de eerste fase worden respondenten toegelaten om te elimineren van hun keuze die alternatieven bevatten die beperkingen op het gebruik van verwarming en elektriciteit bevatten. In the second stage, respondents choose in a compensatory manner between the remaining alternatives. Onze resultaten laten zien dat ongeveer de helft van onze respondenten kiezen volgens een eliminatie-bij-aspectenstrategie, en dat zij gemiddeld niet willen accepteren beperkingen op verwarming in de avond of elektriciteitsgebruik, ongeacht of tijd-van-dag. Verder vinden we dat overweging van eliminatie-bij-aspecten gedrag leidt tot een neerwaartse shift in elicited willingness-to-accept. We discuss implications for policy. we find that considering elimination-by-aspects behavior leads to a downward shift in elicited willingness-to-accept. We discuss implications for policy. we find that considering elimination-by-aspects behavior leads to a downward shift in elicited willingness-to-accept. We discuss implications for policy. 

Place, publisher, year, edition, pages
2017.
Series
CERE working paper ; 2017:7
National Category
Economics
Research subject
Economics
Identifiers
URN: urn:nbn:se:umu:diva-145713OAI: oai:DiVA.org:umu-145713DiVA, id: diva2:1190571
Available from: 2018-03-15 Created: 2018-03-15 Last updated: 2018-06-09

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http://www.cere.se/documents/wp/2017/CERE_WP2017-7.pdf

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Daniel, Aemiro Melkamu

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CiteExportLink to record
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Citation style
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