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Starka skidtjejer, men inga killar – bara herrar: Svensk skidpress bevakning av den svenska cupen i längdskidåkning ur ett jämställdhetsperspektiv
Umeå University, Faculty of Arts, Department of culture and media studies.
Umeå University, Faculty of Arts, Department of culture and media studies.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Strong skiing girls, but no boys – only men : The Swedish skiing press' coverage of the Swedish cup in cross country skiing, from a gender equality perspective (English)
Abstract [en]

We studied close to 100 articles about the Swedish cup in cross country skiing, published by the three media outlets that cover the entire series; www.sweski.com , www.langd.se and www.skidzonen.com. The articles were published between 2015 and 2018 and by using a quantitative analysis we discovered that in these articles, the men and the women received almost exactly the same amount of attention, as far as counting words goes. In the articles which focused on both the female and the male athletes, the editors usually chose a picture from the women’s competition as the top image.

We also saw a pattern where the women were far more often mentioned by their first names only, whereas the men were usually mentioned by their full names or their last names only. Another interesting theme that we found through a qualitative text analysis regarded how the athletes were portrayed in the articles, where the women seemed to be looked upon as less mature than the men. For example, they were often called “girls” instead of “women”, but the men the same age were never referred to as “boys”. These are seen by us as signs of trivialization and infantlization of the female athletes. However, we did not find any signs of the women being described as weak, or with a focus on their appearances and private lives. These were common patterns in the previous research on the subject.

Abstract [sv]

Vi undersökte knappt 100 artiklar om den svenska cupen i längdskidåkning, publicerade av de tre medierna som bevakar hela serien; www.sweski.com , www.langd.se och www.skidzonen.com. Artiklarna publicerades mellan 2015 och 2018 och med hjälp av en kvantitativ innehållsanalys fann vi att damerna och herrarna fick nästan exakt lika mycket utrymme i dessa artiklar, räknat i antal ord. I de artiklar där båda könen stod i fokus var det  betydligt oftare som en bild från damklassen valdes som toppbild.

Vi såg ett mönster där damerna oftare blev omnämnda med enbart sina förnamn, jämfört med herrarna som oftast omtalades med sina hela namn eller enbart efternamn. Ett annat intressant tema som vi fann genom en kvalitativ textanalys gällde hur utövarna porträtterades i artiklarna, där damerna tycktes bli sedda som mindre mogna och vuxna än herrarna. Till exempel kallades de ofta “tjejer” istället för “kvinnor” eller “damer”, samtidigt som de jämnåriga herrarna aldrig blev kallade “killar”. Dessa ser vi som tecken på en trivialisering och en infantilisering av de kvinnliga utövarna. Däremot hittade vi inga tecken på att kvinnorna beskrevs som svaga eller med ett större fokus på deras utseenden och deras privatliv, fenomen som har varit tydligt framträdande i tidigare forskning på ämnet.

Place, publisher, year, edition, pages
2018. , p. 63
Keywords [en]
Cross country skiing, gender equality, trivialization, infantilization, qualitative text analysis, quantitative content analysis, sports journalism, media
Keywords [sv]
Längdskidåkning, jämställdhet, genus, trivialisering, infantilisering, kvantitativ innehållsanalys, kvalitativ textanalys, sportjournalistik, idrott, journalistik, medier
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:umu:diva-146752OAI: oai:DiVA.org:umu-146752DiVA, id: diva2:1198775
Educational program
Bachelor Programme in Journalism
Supervisors
Examiners
Available from: 2018-04-19 Created: 2018-04-18 Last updated: 2018-04-19Bibliographically approved

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Starka skidtjejer, men inga killar – bara herrar(709 kB)12 downloads
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Citation style
  • apa
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  • nn-NB
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  • Other locale
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Output format
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